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Transforming Customers into Brand Evangelists

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Brand evangelists spend more than the average customer. Ja-Nae Duane walks you through how to transform your current customers into your biggest evangelists.

Published in: Business, Technology
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Transforming Customers into Brand Evangelists

  1. 1. Transforming Customers Into…. By Ja-Nae Duane
  2. 2. Quick Overview Ja-Nae.net
  3. 3. Ja-Nae.net
  4. 4. @TheSunQueen Tweet This 71% of a brands social community members are more likely to purchase from them.
  5. 5. Problem: Recommendations lack staying power Problem: Connections lacks staying power Ja-Nae.net
  6. 6. Why Would Someone Be Your Friend? Ja-Nae.net
  7. 7. Social = Core Human Behavior Ja-Nae.net
  8. 8. You Are Not Alone Ja-Nae.net
  9. 9. Connect Like-Minded Individuals Ja-Nae.net
  10. 10. Spiceworks Community Ja-Nae.net
  11. 11. Recommendations Influence Purchases Harris Interactive 2010 Google research study 2011 84%Use online sources when deciding what to buy 71%Say reviews from family members or friends influence purchase decisions Ja-Nae.net
  12. 12. @TheSunQueen Tweet This Social proof guides people through a sales funnel.
  13. 13. Problem: Recommendations lack staying power Problem: Influencers are not targeted effectively Ja-Nae.net
  14. 14. csmonitor.com Focus on Mainstream Customers Ja-Nae.net
  15. 15. http://www.passportdiary.com Locate Your Evangelists Ja-Nae.net
  16. 16. Acknowledge Them Ja-Nae.net
  17. 17. Problem: Recommendations lack staying power Problem: Unsure of how to work with evangelists Ja-Nae.net
  18. 18. Quality Ja-Nae.net
  19. 19. Matt Lichtenwalner Ja-Nae.net
  20. 20. http://cdn.yourdigitalspace.com/ Highlight Screw Ups Ja-Nae.net
  21. 21. http://a121.g.akamai.net Offer Rewards & Motivators Ja-Nae.net
  22. 22. Share Something Exclusive Ja-Nae.net
  23. 23. Problem: Recommendations lack staying power Problem: Brands focused on one metric Ja-Nae.net
  24. 24. Reconsider What You Measure Ja-Nae.net
  25. 25. petandvet.net.nz Create Loyalty Ja-Nae.net
  26. 26. @TheSunQueen Tweet This Companies with strong customer loyalty have 15% lower operating costs
  27. 27. Problem: Recommendations lack staying power Problem: Customers are not the only evangelists Ja-Nae.net
  28. 28. Create Internal Heroes Ja-Nae.net
  29. 29. The New News Anchor Ja-Nae.net
  30. 30. Problem: Recommendations lack staying power Problem: Communicating with Evangelists Ja-Nae.net
  31. 31. Become Inspiring Storytellers Ja-Nae.net
  32. 32. @TheSunQueen Tweet This Tell an emotionally driven visual story. It helps people remember and share the story.
  33. 33. Create an Unique Experience Ja-Nae.net
  34. 34. Surprise Them Ja-Nae.net
  35. 35. Humanize Your Brand Ja-Nae.net
  36. 36. Friends Don’t Take Advantage Ja-Nae.net
  37. 37. @TheSunQueen Tweet This Expertise sells itself. Create something valuable for your evangelists.
  38. 38. Remember…. Ja-Nae.net
  39. 39. Everyone is Different Ja-Nae.net
  40. 40. Simplify Ja-Nae.net
  41. 41. Focus on Priorities Ja-Nae.net
  42. 42. Things We Value Take Time to Build Ja-Nae.net
  43. 43. Receive Your Complimentary Evangelism Audit Email JanaeDuane/at/gmail.com
  44. 44. Ja-Nae.net
  45. 45. /TheSunQueen @TheSunQueen Let’s Connect!

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