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La bataille du digital_Social Dynamite_Séminaire Marketing Online Melcion_23062015

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La bataille du digital_Social Dynamite_Séminaire Marketing Online Melcion_23062015

  1. 1. La bataille du digital WINNING IN THE DIGITAL REVOLUTION
  2. 2. 80’ 90’ NOW! BRAND AS A MEDIA 60’ 70’
  3. 3. 1995 2002 2008 2011 2014 Keywords, SEO Adwords, backlinks, netliking Convergence search & social DIGITAL VISIBILITY KEY FACTORS
  4. 4. 25/06/2015 4 © Social Dynamite www.social-dynamite.com Evolution du Purchase Funnel Nouveaux métiers, nouvelles techniques et nouvelles compétences  Marketing & communication : e-communication, Lead generation, Lead nurturing  Commerciaux 2.0 : Social Selling, expert linkedin, Personal Branding
  5. 5. 25/06/2015 5 © Social Dynamite www.social-dynamite.com Des contenus pour les deux audiences Des contenus de qualité pour les lecteurs Diffusés dans le plus de réseaux pertinents possibles Avec les relais des ambassadeurs des marques. Favorisant l’impact sur les moteurs de recherche SearchContenus Social
  6. 6. 25/06/2015 6 © Social Dynamite www.social-dynamite.com Audience Ambassadors Brand  Interesting  Non promotional  Useful or Fun  Relevant with business  Values  Editorial line  Personal Branding  Values  Editorial line The Success Recipe
  7. 7. 25/06/2015 7 © Social Dynamite www.social-dynamite.com Audience Ambassadors Brand Relevance  Interesting  Non promotional  Useful or Fun  Personal Branding  Values  Editorial line  Relevant with business  Values  Editorial line The Success Recipe
  8. 8. 25/06/2015 8 © Social Dynamite www.social-dynamite.com
  9. 9. 25/06/2015 9 © Social Dynamite www.social-dynamite.com Diffusion : les 7 vies du contenu  Objectif : diffuser le contenu, selon un calendrier Contenus 2. Publication sur l’espace « Marque Média » 1. Résonance RP des contenus Experts + News corpo 3. Diffusion dans les réseaux sociaux 4. Newsletter 5. & 6. Re-diffusion réseaux sociaux 7. « Best of » trimestriel
  10. 10. 25/06/2015 10 © Social Dynamite www.social-dynamite.com Conversion  Objectif : assurer une remontée de leads/contacts Transformer le trafic en business Dispositif de capture de leads 1. Contenus captifs (livre blanc, fiche technique ++, galerie photo ++) 2. Formulaire de demande de téléchargement 3. Envoi par email (avec ou sans filtre manuel) 4. Options : « demande de contact », « projet urgent », « devis » 5. Abonnement à la newsletter
  11. 11. 25/06/2015 11 © Social Dynamite www.social-dynamite.com Discussion

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