"The Social Individualist" looks at the new mindset that best describes Tunisians after the Arab Springs.
JWT MENA's Head of Planning, Hubert Boulos' and JWT North Africa's Planning Director, Hazem Kaddour's presented this paper at ESOMAR's Best of MENAP 2013 on 5 March in collaboration with Tunisiana, Tunisia's leading mobile operator.
In association with Tunisiana, JWT conducted research in October 2012 to identify the new dynamics that were driving consumers and their behaviour. The research was led by the JWT Tunis team and focused on Tunisians, the birth place of the Arab Springs. The researched polled 551 adults and additionally operated 25 focus groups on adults and young adults.