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The Future 100: MENA Trends and Change to Watch in 2016 provides insight into the 100 latest trends across the Middle East and North Africa and uncovers some radical changes - perhaps the most profound of which is the new face of the Arab woman, expecting brands to work around her and her needs, more than ever before.
Authored by Mennah Ibrahim, the 100 trends are categorized into 10 major consumer segments. These include culture, tech and innovation, lifestyle, and luxury. Some of the 100 trends are homegrown, powered by engaged, worldly and curious Arabs; whilst others, have sprung from various corners of the world, and achieved rapid adoption in the region.