JWT MEA, part of the world’s best-known marketing communications brand JWT, has released its first ever forecast of key trends that will gain significant momentum over the next 12 months within the MENA region.
Download the full report from http://www.jwtmea.com/jwtmenatrends2013/
The report highlights how economic uncertainty, new technology and a progressive female Millennial are at the center of many of the region’s trends. It looks at these and other progressive cohorts, which are counteracting traditional values, driving new behaviors and leveraging technology to redefine their lives, with an increasingly polarized Arab society emerging. The report also spotlights how businesses are responding to their pull, as the consumer landscape becomes more demanding and assertive.