Jaime Rosado is VP Regional Creative Director / JWT Puerto Rico
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("The Endless Race" supports a summer camp for children with special needs run by El Centro María de Los Ángeles)
There's a new business model taking shape in the world. People have been talking about it for a while -- how businesses are evolving to incorporate a higher purpose in their company ethos, that of benefiting society.
A significant number of major brands are already on board with this new way of conducting business. There are countless reports on how companies which have taken the step to do great things in society are also doing well financially.
So it should come as no surprise that a company which has been engaged with consumers for as long as JWT has, also shares the "doing good" vision.
In his seminar Jaime Rosado brings you you his perspective on how doing good is not only necessary, but fun. Jaime has identified regional brands that are already successfully implementing the new business model, and doing great things in Middle East and North African societies. He will proffer ways in which, when greater creative storytelling is applied, the results can be magnified, and turn the spotlight onto a brand's ethical conversations.