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A New-Age Ramadan Deep Dive


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Ramadan, the Islamic month of fasting and the busiest marketing time in the Muslim world - a great time for brands to be paying attention to their relationship with Muslim consumers. With Muslim populations estimated at 1.5bn and growing at a rate of 1.8%, it makes total commercial sense that advertisers spend the lion’s share of their marketing budgets throughout this month, as consumption rises during Ramadan across all the world’s Muslim communities.

The New-Age Ramadan report is the result of quantitative, qualitative and desk research by Brand Intelligence MENA during 2012. Specifically for this report, a social Media listening exercise was conducted across 5 key MENA markets – KSA, Morocco, Lebanon, UAE and Egypt.

Published in: Business, Spiritual

A New-Age Ramadan Deep Dive

  1. 1. JUNE 2013 JULY 2013 A NEW-AGE RAMADAN M E N A Image credit: Corbis images