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There is a big difference in how different demographics interact with corporate intranets, even more so with corporate social applications. Despite this fact most corporate intranets and social initiatives are developed with the perspective that all employees will interact with the application in the same way. This can result in low user adoption and participation leading to employee disengagement. Companies can solve this problem by developing applications that enable people to interact in a natural way.
Forrester put extensive work into understanding how people participate in social technology. In the Groundswell, they identify Six Social Technographic profiles. In this deck we review the six types of user and provide strategies for engaging these employees on your corporate intranet.