Online Video Works!


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This is the presentation used in the live workshop February 25, 2012

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Online Video Works!

  1. 1. Janet VasilMarta & Jeff Countess Stacey Bedics
  2. 2. "Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago…” NY Times March 2011
  3. 3.  Screens are Everywhere – video, social, mobile “I’m carrying six different devices with me right now.” He identified them as two smartphones, Androidand iPhone; two tablets, iPad and Motorola Xoom; a MacBook Air; and a MacBook Pro. Chris Robinson, Adobe Systems 2012 Association of National Advertisers Forum
  4. 4. Over 60 hours of video are uploaded to YouTube every minute.That’s One Hour of new video every Second.
  5. 5.  Builds personal connection to prospects and clients Enhances credibility, trustworthiness, likeability Significantly improves Internet search engine rankings Boosts awareness of who you are and what you do to a wider audience Speeds up the sales process
  6. 6. New Term = Social Videocombining web video with social media for more exposure with comments, shares, likes and forwards.“Social Media is about being open, being a connector, being supportive and being yourself.” ~ Michael Q. Todd“Social Media is just a buzzword until you come up with a plan.” ~ Zach Dunn
  7. 7.  Explore Making Video from Concept to Completion Understand Ways to Shoot Better Video
  8. 8. How to Make a Video
  9. 9.  What Camera? Lighting Audio Teleprompter? Video Editing
  10. 10.  Hollywood and TV use it
  11. 11.  Pre-Production Production Post Production Delivery
  12. 12.  Pre- Production 101 How to plan purpose, message, audience, budget What to plan 5 W’s
  13. 13.  Production 101 Organize a Shoot Shot Sheets and Checklists What shooting days are like
  14. 14.  Post Production 101 Video editing Graphics Voice Over, Music, Natural Sound
  15. 15. Tech Talk - Video FormatsWhat is Compression? HD = High definition SD = Standard definition File formats: mov, flv, dv, mp4, wmv, avi What is H.264
  16. 16.  Delivery Basics CD/DVD/Blu Ray Website/Blog/Mobile/Social Media YouTube and other video sharing sites Draw a Crowd – Video SEO
  17. 17.  Q&A Break for Lunch
  18. 18. What You Say and How You Say It!
  19. 19.  Plan your strategy – marketing calendar What kinds of videos work best Video length Frequency - ie. video blog (vlog)
  20. 20.  Introduce Yourself, Your Company, Your Staff Customer experience story FAQs/SAQs Virtual Tour/Behind the Scenes How To/Demonstration Testimonials Tips & Tricks Promotional –event, product, brand
  21. 21.  What to wear What to say How to say it SMILE! Call to Action
  22. 22.  Go Pro or Do It YourselfHomemade Lots of short disposable content – ie. daily or weekly vlog May fit your brand – your viewers don’t expect pro quality Con – may appear you don’t care enough to invest in your businessProfessional Polished high quality business presentation Done-For-You Strategic plan for content and delivery to get measurable results Con - more costly to hire professionals than DIY
  23. 23. “What happens in Vegas stays in Vegas; what happens on Twitter stays on Google forever!” ~ Jure Klepic
  24. 24.  Thank You for Coming!