The Future of Wearable Technology

1,862 views

Published on

The wearable technology market today spans across the fashion, medicine and technology industries. This presentation analyzes current trends across stye three industries and outline where the future of such products may be headed towards.

Published in: Technology, Business

The Future of Wearable Technology

  1. 1. THE FUTURE OF WEARABLE TECHNOLOGY NIKE Anvita Dasani & Jeff Valdez December 9, 2013
  2. 2. WHAT IS WEARABLE TECHNOLOGY? Clothing and accessories incorporating computer and advanced electronic technologies Through the integration of textiles and embedded technology, smart garments can respond to the body’s natural movement to find new solutions for healthcare and social concerns, and introduce new concepts of social interactions The future of wearable technology | Nike Anvita Dasani & Jeff Valdez
  3. 3. FORCES DRIVING THE GROWTH OF WEARABLE TECHNOLOGY Faster, smaller, cheaper hardware Cloud storage Location data $3-5 billion market API Research The future of wearable technology | Nike Anvita Dasani & Jeff Valdez
  4. 4. KEY INDUSTRIES Fashion The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Technology Medicine
  5. 5. The “cool” factor FASHION The utopian impetus to embed technology in the aesthetics (print, silhouettes and fabrication) and functionality of fashion is to unify subject, society and environment under a totaling technological order
  6. 6. Fashion TREND HAPTIC FEEDBACK Tactile feedback technology which takes advantage of the sense of touch by applying various motions to users Touch feedback LED Lights Vibrations Shoulder taps Driven by consumers’ desire to have a more real and better user experience with products The future of wearable technology | Nike Anvita Dasani & Jeff Valdez
  7. 7. Fashion TREND CAPTURING SOLAR ENERGY • • • Exploring ways to embed flexible solar cells into fabrics in order to make the wearer a walking power plant Fabric coating made from a compound of titanium dioxide, the white material used in everything from white paint to foods to sunscreen lotions Titanium dioxide breaks down dirt and kills microbes when exposed to some types of light ! Charging devices The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Environmentally responsive fashion Bikinis Purses Solar dress ! Self drying cotton
  8. 8. Fashion | Haptic feedback SMART FABRIC NAVIGATE JACKET Fashion for the retail explorer LEDs on the sleeves provide directional cues of the current stage of the journey and how far the next turn is The future of wearable technology | Nike Anvita Dasani & Jeff Valdez ! GPS integrated into clothing Vibrations alert the user when to turn and in which direction An accompanying smartphone app stores destinations and directions
  9. 9. Fashion | Capturing solar energy SMART FABRIC / POWER GENERATED CLOTHING LUNA Self cleaning fabric Inspiration from nature: The lotus leaf’s superhydrophobicity The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Protection against contamination, laundry cost savings Repellent technology: nano structured textile coating to create an omniphobic treatment that repels water and oilbased liquids
  10. 10. Fashion | Haptic feedback | Capturing solar energy | Smart fabric Save time Channel time towards more productivity Features to help you get through the day New daily behaviors CONVENIENCE FASHION “The idea is to have these technologies embedded into existing material, so we don’t need to build multimillion dollar factories. We’re also developing transistors made of cotton so the electronic will not be attached to the textile - the textile will be the electronic device” - Juan Hinestroza, Cornell University The future of wearable technology | Nike Anvita Dasani & Jeff Valdez
  11. 11. TECHNOLOGY
  12. 12. Technology TREND SEAMLESSLY SHARE STORIES THROUGH SOCIAL NETWORKS iCloud Social Media (Facebook, Twitter, Instagram, Pinterest, Tumblr, Google+…) ! User generated content “We don’t lose the desire to have privacy. We change the value proposition of why it is. The more we share online and the more people react to it, the fear you think it is to continue sharing” - A Millennial The future of wearable technology | Nike Anvita Dasani & Jeff Valdez
  13. 13. Technology TREND TWO WAY COMMUNICATION WITH NEARBY DEVICES Voice recognition Personalization (Allow customers to personalize products even if it mass produced) ! User generated content ! Multitasking 10.45 hours of multimedia in to 7.38 hours each day (Kaiser Family Foundation’s Generation M2 survey) The future of wearable technology | Nike Anvita Dasani & Jeff Valdez
  14. 14. Technology | Seamlessly share stories through social networks | Two way communication with nearby devices NO-TOUCH INTERFACES GOOGLE GLASS Camera, video recorder, display, touchpad and microphone, built into spectacle frames “Once upon a time seeing your life flash before your eyes was something people did their best to avoid. The arrival of Google Glass seems to have change that” - Michael Millar, BBC News “Ok Google” Woman wearing Google Glass, The Independent, UK • • • Augmented reality Hands free Voice recognition The future of wearable technology | Nike Anvita Dasani & Jeff Valdez • • • Voice translation Seamless sharing of experiences with friends and family 2014: Prescription lenses
  15. 15. Technology | Two way communication with nearby devices NO-TOUCH INTERFACES EMBRACE+ The wristband that glows when you get texts, notifications • • • Digital Trends The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Links colors to actions such as regular incoming calls, text messages, low battery levels,new emails, Skype calls, notifications from social networks Security feature: notifies user when they are too far away from their smartphone Waterproof
  16. 16. Technology | Seamlessly share stories through social networks | Two way communication with nearby devices Consumer desire for technology integration and multitasking from a single device CONNECTION Convenience + Connection FASHION Augment awareness of things, but not get in the way of social interactions “I rather give up my sense of smell than give up technology” (McCann World Group) The future of wearable technology | Nike Anvita Dasani & Jeff Valdez
  17. 17. Turning science fiction into science fact MEDICINE AND FITNESS $2.3 billion market
  18. 18. Medicine and fitness TREND TO ACCESS AND UNDERSTAND PERSONAL HEALTH INFORMATION WEARABLE MEDICAL DEVICES Devices worn on the body for a prolonged period that are able to capture and process data about the patient’s physiology and then calculate the correct medical response before notifying the client 100million PHYSICIAN’S ACCESS OF ONLINE HEALTH INFORMATION 40% 60% use tablet computers use mobile phones health related devices are currently being sold Source: Berg Insights Source: Berg Insights 80 million wearable sports and fitness-related monitoring devices Source: Berg Insights Wearing an activity tracker signifies to others your techno-spiritual bent toward a path of self-awareness The future of wearable technology | Nike Anvita Dasani & Jeff Valdez
  19. 19. Medicine and fitness | To access and understand personal health information REMOTE MONITORING DEVICES METRIA WEARABLE SENSOR (Patient monitoring device) Patch-based wearable sensor for clinical monitoring of a patient’s unique physiological characteristics • • • • • Metria wearable sensory technology The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Made by Avery Dennison + Preventice Constant connection and exchange of information between doctors and patients Skin-friendly adhesive Mobile, cloud based and sensory technology Applications: health and wellness, sports and fitness, cardiac monitoring
  20. 20. Medicine and fitness | To access and understand personal health information REMOTE MONITORING DEVICES BioMan SHIRT (Personal monitoring device) Biomonitoring shirt made from a conductive fabric sewn together from stainless steel yarn • • • • • Runner in a BioMan shirt, MedGadget The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Made by AiQ Tracks body vitals: heart rate, respiration rate, skin temperature, EKG, EEG, EMG Information is sent to a smartphone or other device wirelessly via Bluetooth Alerts care centers in the event of unusual cardiovascular activity Smart fabric
  21. 21. Medicine and fitness | To access and understand personal health information | Remote monitoring devices Prolonged lifespan Reduce healthcare costs Wellness PREVENTION FASHION 2.8 million patients are being remotely monitored for health conditions (Berg insight) The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Replacing medicine
  22. 22. SUBCULTURES Hackers DIYers Geeks The Maker Movement • • • • Interests include engineeringoriented pursuits such as electronics, robotics, 3-D printing as well as traditional arts and culture Integrate crafts + technology to build and make things Hackerspaces: allow likeminded individuals to share ideas, tools and skill sets The future of wearable technology | Nike Anvita Dasani & Jeff Valdez • • • • Not concerned with fashion labels Connected to multiple communication and media technologies Early adopter of technology Appreciates design, function, utility, heritage and transparency Big Bang Theory Athletes & Sports enthusiasts Patients
  23. 23. FUTURE OF WEARABLE TECHNOLOGY Skin-embedded technology CONNECTION Head to toe gear and sensors Fashionable smart fabric clothing (self cleaning, garments that can change shape and colors) Garments that respond to the environment PREVENTION CONVENIENCE Technology that melts into everyday clothing Diminishing smart phones with the innovating of other smart devices Easier living for the visually and hearing impaired BY 2016 $30-50billion+ SINGULARITY Wearable technology market sales API Research Technology will become our second skin Blurring of man and technology The future of wearable technology | Nike Anvita Dasani & Jeff Valdez
  24. 24. NIKE “To bring inspiration and innovation to every athlete in the world” - Bill Bowerman, Nike co-founder brand values Emotional connections Motivating viewers Sustainability Sport personalities Nike Fight Club innovative high performance professional inspirational target market Apparel and shoes: Men Women Kids The future of wearable technology | Nike Anvita Dasani & Jeff Valdez
  25. 25. NIKE NIKE+ DEVICES Nike+ iPod The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Nike+ running app Nike+ sport watch GPS Nike+ Kinect training Nike+ Fuelband
  26. 26. NIKE OPPORTUNITIES CURRENT TRENDS Smart textiles Personal monitoring devices Skin embedded technology The future of wearable technology | Nike Anvita Dasani & Jeff Valdez RECOMMENDATIONS An athletic line made of smart fabric / self cleaning fabric targeted to sports enthusiasts and professional athletes ! Garments and/or accessories that respond to an individual’s body temperature and automatically absorb heat while offering a cooling experience Shirts embedded with technology that allow individuals to self monitor physiological characteristics ! Data transmitted to trainers and/or doctors Caps / Wrist worn GPS tracker with haptic feedback
  27. 27. THANK YOU

×