AirEuroa's Corporate Visual Identity Manual

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AirEuroa's Corporate Visual Identity Manual

  1. 1. CORPORATE VISUAL IDENTITY MANUAL
  2. 2. CORPORATE VISUAL IDENTITY MANUALSUMMARYThis manual contains the basic rules of use of the new symbol, logo and corporate colors ofAir Europe. The aim is to set a common ground for the correct application of the elementsof corporate identity and establish a coherent style.Glossary of terms:Logo/LogotypeRepresentation of the name “Air Europa”.SymbolGraphic symbol that aims to become the representation of the airline, even on its own.BrandCombination of logotype and Symbol.TaglinePhrase that summarizes the core values of the airline and sometimes accompanies the brand.
  3. 3. INDICE MAUAL DE IDENTIDAD VISUAL CORPORATIVA. Summary BASIC ELEMENTS OF THE CORPORATE IDENTITY 2. The Brand: Logotype / Symbol 3. Brand Alternatives / Logotype 4. Corporate Colors 5. Graphic Construction of the Brand 6. Minimun Reduction of the Brand 7. Natural Reserve Area of the Brand 8. Corporate Tipography ACCORDING TO BRAND REGULATIONS 10. Symbol and Logotype in Positive and Negative Version / B&W 11. The Brand upon a Different Background Colors 12. Correct and Incorrect Brand Uses STATIONERY 13. Business Card 14. Identification Card 15. Corporate Envelope. American Format 16. Corporate Envelope. 300 x 213 mm size / 17. Printed and internal writing sheet in color. A4 297 z 210 mm size / 18. Corporate File. 300 x 213 mm size / 19. Boarding Pass and Bagagge Identification Label 20. Boarding Pass Folder 21. Smartphone APP and Online Boarding Pass 22. Onboard Safety Regulations 23. Standard Air Europa Credit Card AIRCRAFT 25. The Air Europa AirCraft 26. Air Europa AirCraft Model 27. Air Europa AirCraft in Perspective CAR 28. Air Europa Institutional Car BUS 29. Air Europa Institutional V.P.I. Bus 30. Air Europa Airport Shuttle Bus INTERNAL APPLICATIONS 32. Extensible Queu Band and Rectangular Sign 33. Seats 34. Self - Chech in 35. Air Europa Check in Desk 36. Customer Service Desk 37. Air Europa Information Point 38. Uniforms 39. Press Room and Institutional Meeting Points 40. Merchandising EXTERNAL APPLICATIONS 42. Air Europa Convention Flags 43. Totems Corporate Visual Identity Manual
  4. 4. CORPORATE VISUAL IDENTITY MANUALBASIC ELEMENTS OF THE CORPORATE IDENTITY /ACCORDING TO BRAND REGULATIONS
  5. 5. BASIC ELEMENTS OF THE CORPORATE IDENTITY. The Brand: Logotype / Symbol2 Corporate Visual Identity Manual
  6. 6. BASIC ELEMENTS OF THE CORPORATE IDENTITY. Brand Alternatives / Logotype Depending on the occasion, different combinations of the elements are possible: just logo, logo and tagline, brand, brand with tagline, brand with tagline and skyteam symbol, brand with skyteam symbol. No other arrangement of the elements is correct.3 Corporate Visual Identity Manual
  7. 7. BASIC ELEMENTS OF THE CORPORATE IDENTITY. Corporate ColorsBlue color / Gray color / Red Air Europa color /Reference PANTONE 296c Reference PANTONE Cool Gray 11 PC Reference PANTONE 485cReference in four color process Reference in four color process Reference in four color process100% cyan / 46% magenta / 0% yellow / 70% black 0% cyan / 2% magenta / 0% yellow / 68% black 100% cyan / 46% magenta / 0% yellow / 70% blackReference in RGB process Reference in RGB process Reference in RGB process0% red / 0% green / 76% blue 81% red / 76% green / 81% blue 255% red / 0% green / 0% blueRAL reference 5003 RAL reference 7005 RAL reference 3024WEB reference 00004C WEB reference 514C51 WEB reference FF00004 Corporate Visual Identity Manual
  8. 8. BASIC ELEMENTS OF THE CORPORATE IDENTITY. Graphic Construction of the Brand Scale / 5 mm in grid Scale / 190 mm in grid B B B B A A A A A5 Corporate Visual Identity Manual
  9. 9. BASIC ELEMENTS OF THE CORPORATE IDENTITY. Minimun Reduction of the Brand Minimun reduction of the brand 10 mm Minimun reduction of the simbol 10 mm Minimun reduction of the logotype 6 mm6 Corporate Visual Identity Manual
  10. 10. BASIC ELEMENTS OF THE CORPORATE IDENTITY. Natural Reserve Area of the Brand Positive version of the brand stable in the middle A A B B7 Corporate Visual Identity Manual
  11. 11. BASIC ELEMENTS OF THE CORPORATE IDENTITY. Corporate Tipography Air Europa’s Brand Tipography / An unique and modified tipography from Coolvetica-Regular type Corporate tipography / Corbel Regular type will be the original AirEuropa’s typography Regular type 24 Interletraje 3 % Interlineado 1.5 pt ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890 Cambria Typography famiuly / Regular and Bold type will be used for offimatic version Regular type 24 ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 12345678908 Corporate Visual Identity Manual
  12. 12. ACCORDING TO BRAND REGULATIONS. Symbol and Logotype in Positive and Negative Version / B&W A / Positive version upon a white background B / Negative version upon a corporate bue C / Negative version upon a red background D / Ngative version in black upon a white background E / Negative version in white upon a black background9 Corporate Visual Identity Manual
  13. 13. ACCORDING TO BRAND REGULATIONS. The Brand upon a Different Background Colors Postive version of the brand upon a differnt background colors Negative version of the brand upon a differnt background colors When situated on backgrounds different from the corporate or complementary colors, the brand behaves differently. It has been seen that the logo in red does not stand out properly so the brand will be use in its negative version (black or white) when the background is made of bright colors.10 Corporate Visual Identity Manual
  14. 14. ACCORDING TO BRAND REGULATIONS. Correct and Incorrect Brand Uses Positive version of the brand AirEuropa Thrilling the world Negative version of the brand There are some wrong uses of the brand that need to be avoided. Proportions between symbol, brand, tagline and skyteam logo, need to be exact. The correct arragement of elements is: Symbol on the left, followed by logo in the center, tagline below the logo and skyteam symbol on the right.11 Corporate Visual Identity Manual
  15. 15. CORPORATE VISUAL IDENTITY MANUALSTATIONERY /
  16. 16. STATIONERY. Business Card Juan José Hidalgo Chef Executive Officer T. 91 23 455 567 hidalgo@aireuropa.es Torre AirEuropa, 10 Paseo de la Castellana 28029 Madrid 24 mm 140 mm General Director 48 mm / Juan José Hidalgo 24 mm / Chief Executive OfficerDirector or CEO’s name 260 mm /13 Corporate Visual Identity Manual
  17. 17. STATIONERY. Identification Card 8,5 mm 35 mm Juan José Hidalgo Chef Executive Officer 51 mm / 120 mm 90 mm /14 Corporate Visual Identity Manual
  18. 18. STATIONERY. Corporate Envelop. American Format ESPAÑA FRANQUE O PA GADO Aut. nº 280156 8 mm 8 mm15 Corporate Visual Identity Manual
  19. 19. STATIONERY. Corporate Envelop. 300 X 213 mm size / The inside of the envelopes is decorated with a patter made of the symbol in small size and in grey color.16 Corporate Visual Identity Manual
  20. 20. STATIONERY. Printed and internal hand out sheet in color. A4 297X210 mm size / 20 mm 110 mm 169 mm 20 mm 130 mm 190 mm 12 mm Air Europa Tower, 10 T. 91 23 455 567 Secretaría General T. 91 23 455 567 F. 91 23 455 544 19 mm Paseo de la Castellana 28029 Madrid F. 91 23 455 544 info@aireuropa.es Air Europa Tower, 10 New Paseo de la Castellana hidalgo@aireuropa.es 28029 Madrid www.aireuropa.es. Sheet limit 44 mm The inside of the envelopes is decorated with a patter Sr. Antonio Pérez Martínez made of the symbol in small size and in grey color. Calle Mundillo nº 4 3º B 28029 Madrid 82 mm Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed bibendum rhoncus purus, vel bibendus at, fringilla eget enim. Suspendisse pulvinar, neque non commodo porttitor, velit orci ornare nunc, quis lacinia sapien sac risus sapien, id bibendum erat. Nullam faucibus semper lacus tempus aliquam. Aliquam non lorem nulla. Nam adipiscing, massa et iaculis som imperdiet massa lobortis est rhoncus eget facilisis tellus rhoncus. Duis porttitor, sapien sit amet convallis egestas, mauris sapien condimentum, nulla sit amet mattis tincidunt, dolor arcu molestie urna, quis ultricies eros lectus at neque. Quisque non nisl nec erat commodo aliquet. Nullam e Marzo del 2011 en Madrid 19 mm 189 mm17 Corporate Visual Identity Manual
  21. 21. STATIONERY. Corporate File. 300 X 213 mm size / Air Europa Globalia T. 91 23 455 567 Avenida Son Noguera. Pol F. 91 23 455 544 07620 Mallorca info@aireuropa.es18 Corporate Visual Identity Manual
  22. 22. STATIONERY. Boarding Pass and Baggage Identification Label Boarding Pass NAME OF THE PASSENGER GATE GATE CLOSES SEAT Sr. J. José Hidalgo 12 22:00 10A FROM / TO MIA / BAR World traveller CARRIAGE / FLIGHT / CLASS / TIME Sr. Juan José Hidalgo AE 868 BSS 22:30 GATE / GATE CLOSES / SEAT / SMOKE Flight AE 86 MIA 12 22:00 10A XX BOARDING PASS Tarjeta de embarque / Boardkarte / Carte d’accés à bord / Carta d’imbarco PASSENGER TICKET AND BAGGAGE CHECK 6L ETKT Subjet to conditions of carriage, copies of wich may be obtained on request. Please see important notices on the back of this document. Baggage Identification Label Nombre / Name Dirección / Adress Teléfono / Phone19 Corporate Visual Identity Manual
  23. 23. STATIONERY. Boarding Pass Folder Air Europa Globalia T. 91 23 455 567 Avenida Son Noguera. Pol F. 91 23 455 544 07620 Mallorca info@aireuropa.es20 Corporate Visual Identity Manual
  24. 24. STATIONERY. Smartphone APP and Online Boarding Pass BOARDING PASS World Traveller Tarjeta de embarque / Boardkarte / Carte d’accés à bord / Carta d’imbarco SR. JUAN J. HIDALGO From Spain SR. JUAN J. BARARAJAS TERMINAL 4 HIDALGO to BAR A868 USA Miami MIA to MIA Flight A868 11:05 to 19:03 15 Mar - 11:05 15 Mar - 11:05 One way From: Tourist Class Barajas (MADRID) Low salt menu onboard Terminal 4 Subjet to conditions of carriage, copies of wich may be obtained on request. Please see important notices on the back of this document.21 Corporate Visual Identity Manual
  25. 25. STATIONERY. Onboard Safety Regulations In case of an emergency22 Corporate Visual Identity Manual
  26. 26. STATIONERY. Standard Air Europa Credit Card CREDIT Fecha de validez/ Titular Desde/ Valid Dates Member Since 06/10 THRU 05/12 10 AX Sr. Juan José Hidalgo 3776 140400 82003 Firma del titular / Cardmember signature 902 200 202 International 0034 93 495 39 99 Esta tarjeta se emite bajo la licencia del Banco Santander. El uso de esta tarjeta esta sometido a las condiciones contractuales aceptadas por el titular. Si encuentra esta tarjeta, por favor, llamenos o entreguela en cualquier entidad financiera. If this card is found, please, call us or deliver it to any bank. www.bancosantander.es P/N 782 UK 05/0623 Corporate Visual Identity Manual
  27. 27. CORPORATE VISUAL IDENTITY MANUALAIRCRAFT /CAR /BUS /
  28. 28. AIRCRAFT. The Air Europa AirCraft25 Corporate Visual Identity Manual
  29. 29. AIRCRAFT. Air Europa AirCraft Model26 Corporate Visual Identity Manual
  30. 30. AIRCRAFT. Air Europa AirCraft in Perspective Until now the red color has only been used on details but it becomes the main color on transports (plane, bus and car) as a resource to attract attention in large spaces such as the airport.27 Corporate Visual Identity Manual
  31. 31. CAR. Air Europa Institutional Car28 Corporate Visual Identity Manual
  32. 32. BUS. Air Europa Institutional and V.I.P. Bus29 Corporate Visual Identity Manual
  33. 33. BUS. Air Europa Airport Shuttle Bus30 Corporate Visual Identity Manual
  34. 34. CORPORATE VISUAL IDENTITY MANUALINTERNAL APPLICATIONS /
  35. 35. INTERNAL APPLICATIONS. Extensible Queu Band and Rectangular Sign32 Corporate Visual Identity Manual
  36. 36. INTERNAL APPLICATIONS. Seats33 Corporate Visual Identity Manual
  37. 37. INTERNAL APPLICATIONS. Self - Check in34 Corporate Visual Identity Manual
  38. 38. INTERNAL APPLICATIONS. Air Europa Check in Desk35 Corporate Visual Identity Manual
  39. 39. INTERNAL APPLICATIONS. Customer Service Desk36 Corporate Visual Identity Manual
  40. 40. INTERNAL APPLICATIONS. Air Europa Information Point The in-airport applications have two different styles. Information points and check-in machines combine a dark blue background with white logo, tagline and symbol. Customer service and check-in desks have the standard combination of white background with red and blue brand for immediate recognition.37 Corporate Visual Identity Manual
  41. 41. INTERNAL APPLICATIONS. Uniforms38 Corporate Visual Identity Manual
  42. 42. INTERNAL APPLICATIONS. Press Room and Institutional Meeting Points39 Corporate Visual Identity Manual
  43. 43. INTERNAL APPLICATIONS. Merchandising40 Corporate Visual Identity Manual
  44. 44. CORPORATE VISUAL IDENTITY MANUALEXTERNAL APPLICATIONS /
  45. 45. EXTERNAL APPLICATIONS. Air Europa Convention Flags42 Corporate Visual Identity Manual
  46. 46. EXTERNAL APPLICATIONS. Totems43 Corporate Visual Identity Manual
  47. 47. CORPORATE VISUAL IDENTITY MANUAL For Further information do not hesitate to contact us on: Air Europa Globalia T. 91 23 455 567 Avenida Son Noguera. Pol F. 91 23 455 544 07620 Mallorca info@aireuropa.es

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