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YAVNET presents: The Tagged Tanakh Story                                           EITAN IS A NEWLY                       ...
He is sandwiched       between generations,                                           and trying to                       ...
have                                                                                             You                      ...
so he can share them                                                          with his congregation.                      ...
Eva’s Bat Mitzvahis six months away.                        She HAS started to get a                      bit nervous abou...
said t                                                                           hey w                                    ...
Her friend Sara IMs her  the screen name of aMyspace friend who shares Eva’s BAT MITZVAH DATE.                            ...
Toldot: Genesis 25:22-23                    22 And                    the children struggled together within her;         ...
Elaine and her husbandDon are empty nesters.        They go to the movies a lot.
She worries about her 94 year old mother                                                  and her two single              ...
ELAINE spends little time on the                                            internet. her mahjong friends                 ...
When she follows the link that Harriet emailed her,                                                                  Elain...
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Tagged Tanakh Use Case Story

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This is a comix narrative with examples of three personas driving different user flows for a software that did not exist. In 2008, when I came up with the idea of the Tagged Tanakh for a niche-publisher, I had to describe the experience of using a web application before it was designed.

In my opinion, comix are a great tool to inform and develop user experience and articulate brand narratives.

PS if you're curious, the web app was launched in 2010:) www.TaggedTankh.org

Published in: Design, Spiritual, Education
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Tagged Tanakh Use Case Story

  1. 1. YAVNET presents: The Tagged Tanakh Story EITAN IS A NEWLY ORDAINED RABBI. He has a fresh take on old traditions... My Bl og he also likes to blog.
  2. 2. He is sandwiched between generations, and trying to bridge the gap.his unique role makes him feel isolated.
  3. 3. have You sage a mes from If only he could find an easy way to relate Jewish ideas to everyday life. Comm e ntaries NE W S Tod ay My Genesis 6:24 Not es Exodus 12:20 It would be great if he couldconnect current events to Jewish values or Torah passages. Job 9:2
  4. 4. so he can share them with his congregation. All he needs are the right resources and tools, With YAVNET he can bringpeople and ideas together.
  5. 5. Eva’s Bat Mitzvahis six months away. She HAS started to get a bit nervous about it, so she focuses on playing soccer.
  6. 6. said t hey w ent al one. O MG ! He Her friend Sara, whose Bat Mitzvah’s in two said th at?weeks, IMS with eva after practice. they share ideas and feelings in terse messages. They also procrastinate ON their Bat Mitzvah prep. Eva doesn’t really connect with the rabbi at her shul and her parents can’t really help. She feels helpless.
  7. 7. Her friend Sara IMs her the screen name of aMyspace friend who shares Eva’s BAT MITZVAH DATE. Maybe they can help each other... The new friend, Carly, tells Eva about YAVNET, A new site she DISCOVERED at her hip, techy synagogue.
  8. 8. Toldot: Genesis 25:22-23 22 And the children struggled together within her; and she said: If it be so, wherefore do I live? And she went to inquire of the LORD. 23 And the LORD said unto her: Two nations are in thy womb, and two peoples shall be separated from thy bowels; and the one people shall be stronger than the other people; and + - the elder shall serve the younger. a Carly passes along the link, and she and eva start tagging their shared Torah portion with ideas, images, and videos. Eva is more excited for her Bat Mitzvah and FEELS MORE CONFIDENT.Thanks to YAVNET,
  9. 9. Elaine and her husbandDon are empty nesters. They go to the movies a lot.
  10. 10. She worries about her 94 year old mother and her two single children in their 30s. her only connections to judaism are holidays and israeli news reports.
  11. 11. ELAINE spends little time on the internet. her mahjong friends occasionally send her funny emails. Her friend Harriet tells her about ahilarious book that blends recipes and stories about jewish motherhood.
  12. 12. When she follows the link that Harriet emailed her, Elaine discovers a world of information about judaism. all thanks to YAVNET. Elaine’s snazzy new recipes and funny jokes bring life to her family’s seder the following week...

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