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What would you do differently in your business, if people first had to pay for admission?
Would you be still be in business if there was a $5 entrance fee into your club or studio?
In 1999, Joseph Pine and James Gilmore's book 'The Experience Economy' catapulted onto the Best Seller list. Ten years down the track, the philosophies they shared have never been more relevant.
An experience occurs when a business intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event. Commodities are fungible, goods tangible, services intangible, and experiences memorable. And what are you doing to create these experiences. In this strategic session you will walk with ideas that will differentiate yourself from your competitor.