Filex 2010 the future of health club memberships


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Presented at Filex 2010, this session shares insights into what the future of selling memberships make look like.

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Filex 2010 the future of health club memberships

  1. 1. The future of health club memberships
  2. 3. <ul><li>Today we’ll cover: </li></ul><ul><li>How we used to do it </li></ul><ul><li>What other industries are doing </li></ul><ul><li>Considerations for the future: </li></ul><ul><ul><li>Your process </li></ul></ul><ul><ul><li>Your product </li></ul></ul><ul><ul><li>Your price </li></ul></ul><ul><ul><li>Your people </li></ul></ul>
  3. 4. 1989
  4. 5. 1993
  5. 6. 2008
  6. 8. 2015
  7. 27. <ul><li>AC Nielsen's Online Consumer Press Release in September 2006 gave us this data from their survey: </li></ul><ul><li>Aussie spending topped $11B </li></ul><ul><li>5.9 million Australians now shopping online, up 13 percent over the past 12 months </li></ul><ul><li>Average shopper spending up 19 percent to $1,900 per annum </li></ul><ul><li>Airline tickets still the number one online purchase </li></ul><ul><li>Visa International says “Australia is in third place as the world’s biggest online spenders by total sales volume” with an average spend of $142 </li></ul>
  8. 29. What Do You Think?
  9. 31. What Do You Think?
  10. 34. What Do You Think?
  11. 37. April 11, 2010  A NEW report from the measurement company Nielsen shows that ads on outside-the-house video screens — in places like health clubs, gas stations and elevators — can reach many more people than ads on prime-time television. Brandon Thibodeaux for The New York Times
  12. 38. What Do You Think?
  13. 40. What Do You Think?
  14. 43. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] or 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: Become an Active Management Fan on Facebook: And for more information on Active Management helping your business go to: &quot;What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.&quot; Pericles