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Tips for Author Websites

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A primer for increasing web traffic to an author's website -- includes basic tips and more.

Published in: Internet
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Tips for Author Websites

  1. 1. A Few Tips …for your author’s blog/website
  2. 2. While many want to begin as concert pianist… A better starting point is Do, Re, Me, Fa….
  3. 3. Plan ahead, Do no evil … Page structure matters… Keep posting… Links, links, & more links… Over the years, I’ve had several pages which came up on page 1…
  4. 4. Use shady link farms People aren’t searching for the information on your page. Identify pages with large number of referring domains… Identify topics on the page that are searched for… Reference: https://ahrefs.com/blog/search-traffic-study/ retrieved on Feb 25, 2019 Do No Evil Shady links: Link farms Unnatural links bought links reciprocal links Cloaked items Spam everything: free hosting w/ too much spam pure spam Keyword stuffing -------- Hint: Not more than 3 to 4 links in every 100 to 150 words
  5. 5. 0 20,000 40,000 60,000 80,000 100,000 120,000 Nov-16 Mar-17 Jun-17 Sep-17 Dec-17 Apr-18 Jul-18 Oct-18 Feb-19 May-19 Keep Posting  Serious Illnes -- No longer posting 1-3 X a week Surgery reduced weekly posting a plethora of health.... Keep Posting
  6. 6. … Data is from Ahrefs : How long does it take to rank in Google? (A study by Ahrefs) Pages Ranked in in Google Top Ten • About 58% were at least 3 yrs old • About 18% were 2 years • Only ~ 22% were less than 1 yr old Keep Posting
  7. 7. 91% of webpages don’t show up in any Google Searches --------- • 55% of pages: Zero referring domains… • 30 % of pages: 1 to 3 • 11% of pages: 4 to 10 Data is from Ahrefs.com The #1 reason for low ranking in searches? the page has zero backlinks pointing at the page Links, Links & More Links
  8. 8. Author’s page on Amazon Author’s page from blogs …from professional websites … from guest blogs From RSS… …from Directories Misc … from University Low hanging fruit Author’s page on Goodreads … from FB, Twitter page … from comments on others blogs … from slideshare.net … from Youtube From Gravatar… From Pininterest…From images… Links, Links & More Links
  9. 9. Back links are long gone… Page Structure May or may not help Better to work into text
  10. 10. At least one dominant image, more may not help Many top pages have 1800+ words, old suggestion was 250- 400 words Page Structure
  11. 11. Think Key Words! ------ Your Page Must Have the Words You Think People Will Search For … especially in your title Page Structure The #2 reason for low ranking in searches? Your page doesn’t have what people are searching for… Quick Optimization ------ • Use key words in your URL’s • In the title and headings • Quality/unique content reflects key words • Images
  12. 12. Author: James Spruell, PhD Website: Jspruell.com Bye Now

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