Thesis slides 042912


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Thesis slides 042912

  1. 1. conventional exploratory PURE RESEARCH IN COMMUNICATIONS DESIGN: Expanding Professional Dialogue and Practice Through Exploration
  2. 2. HYPOTHESISThe conventional approach to communicationsdesign is to elevate practice over theory; it ispursued with a commodified end result in mind.However, communications design would benefitfrom a greater emphasis on pure research outsidethe constraints of commodified production.Free exploration of materials, methods and contextwould allow practitioners to make profound discov-eries such as new visual languages, new substratesand new mediums.
  3. 3. conventional exploratory practice over theory template
  4. 4. conventional exploratory commodified end results
  5. 5. Commodification relieson quantifiable approaches—basing conclusions onproven, measurable results:what has worked in the pastwill continue to be effective.
  6. 6. conventional exploratory Designers rely on ... “abductive reasoning— the logic of what might be.” 1 2
  7. 7. MOTIVATION: EXTRINSIC INTRINSICdriven strictly by the promise driven by the “joy of discoveryof external rewards such as and the challenge of creation”money or accolades. or attaining mastery of self initiated goals. 1 Pink, Daniel H. Drive, The Surprising Truth About What motivates us.
  8. 8. conventional deductive extrinsic methods reasoning motivationtypicalresults < intrinsic abductive exploratory motivation reasoning methods < Innovation
  9. 9. conventional exploratory PURE RESEARCH: • Observation of the natural world soley for the purpose of discovering unknown laws • Driven by curiosity • Motivated by the desire to expand knowledge.
  10. 10. Free exploration allowspracticioners to makeprofound discoveries...
  11. 11. conventional exploratory Pure Research: Science LOUIS PASTEUR
  12. 12. conventional exploratory Pure Research: Sociology: EMILE DURKHEIM
  13. 13. conventional exploratory Pure Research: Design ANNIE ALBERS “Unburdened by any considerations of practical application, [...] unin- hibited play with materials resulted in amazing objects, striking in their newness of conception in regard to use of color and compositional elements—objects of often quite barbaric beauty.”
  14. 14. conventional exploratory Pure Research in Art: JACKSON POLLOCK “Action Paintings”
  15. 15. conventional exploratory Pure Research: in Art & Music JOHN CAGE “IChing Compositions”
  16. 16. conventional exploratory
  17. 17. THE TIES THAT BIND: chance = the x factor
  18. 18. NEXT STEPSTo demonstrate the possibilities inherent in pureresearch, I propose a series of exploratory projectsboth independent and collaborative, the findingsof which will be published online and in scholarlyjournals in order to share the knowledge gainedwith other practitioners.
  19. 19. PROJECT1 I propose to use I Ching to determine spatialintervals for the creation of grid systems, leading,and page layout for a book. This determinationcould be drawn either from the random numbergenerated or by using the hexagram drawn asa structural basis.2 Randomly generate imagery via online solici-tation and create a montage, in which timingintervals are determined by IChing.3 Twitterparticipants one sentence a hash tag Inviteon providing a to respond to narrativewith a photo. I will collect the narratives anduse the I Ching to determine their order to createa new narrative. The piece would then beproduced as a non-linear book.