We’re all—I hope!—well aware that performance is important; it’s great for business and it’s great for our users. But things are still not fast enough. With more and more emerging markets coming online, and more and more apps moving to the web platform, we’re reaching an intersection where connections are getting slower and websites are getting heavier. In this talk, we’ll learn just what these emerging markets mean to us, and how we can begin to move in the right direction.
— My Buddy Warren
“Sorry I didn’t reply to your email mate… I could see it but
couldn’t open it because the internet out [in Thailand] is s—t.”
“I am currently at my parents’ place in Rawatbhata,
Rajasthan [India]. Since my parents don’t have a computer
they only consume internet through their
smartphone […] providers which in our town are still 2G.
Right now I have connected my laptop via WiFi hotspot.
Opening Gmail in basic HTML version takes 30s to a minute.”
WANT A FAST WEBSITE
Do not underestimate the importance of this step
Things get markedly easier if you actually try
Make sure it’s a business goal/priority
Ensure that people are putting effort into performance