PRECISION. ACCURACY. EXCELLENCE.
CONTENTSIntroduction            1Logo and Guidelines     2Complimentary Pallete   6Prohibited Uses         7Stationery    ...
INTRODUCTIONHeckler & Koch (H&K) is a German-based firearmmanufacturer that prides itself on its strength andreliability. ...
LOGOThe H&K logo is created using the typefaces FranklinGothic Condensed and Franklin Gothic No. 2 Roman.The colour pallet...
MINIMAL CLEARANCEThe clearance around the H&Klogo must be no less than thewidth of one “H” at the scale thelogo is to be u...
ALTERNATE COLOURSAlternate colour schemes for the logo are shown below.4
5
COMPLIMENTARY PALLETEThe H&K logo may be printed and associated with aspecific set of colours. The preferred logo is to be...
PROHIBITED USES OF LOGODo not angle logo or alter colour from the schemesprovided. If logo needs to be scaled down to less...
Do NOT use the following logo designs.    Do NOT turn.               Do NOT tilt.   Do NOT stretch.8
Do NOT use colours not     Do NOT use black or     Do NOT use the full listed in this manual.   red in the background     ...
STATIONERY                 ALBRECHT VON MUNGOSTEIN                 Marketing Coordinator                 49 (800) 237-2350...
LETTERHEADLetters must be printed on ISO C4                                                                               ...
ADVERTISINGAdvertisements are allowed touse type from the Franklin Gothic   A PERFECT SHOTfamily, Optima, and Helvetica.  ...
PACKAGINGFirearms are to be packaged in steel cases and featurethe name and outline of the weapon embossed on thefront. No...
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H&K Logo Redesign and Manual

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H&K Logo Redesign and Manual

  1. 1. PRECISION. ACCURACY. EXCELLENCE.
  2. 2. CONTENTSIntroduction 1Logo and Guidelines 2Complimentary Pallete 6Prohibited Uses 7Stationery 10Letterhead 11Advertising 12Packaging 13
  3. 3. INTRODUCTIONHeckler & Koch (H&K) is a German-based firearmmanufacturer that prides itself on its strength andreliability. H&K’s product range includes gas-operatedpistols, submachine guns, and assault rifles that areused universally by counter-terrorist task forces aroundthe world. The H&K name is one of the most trustedfirearms in the military.1
  4. 4. LOGOThe H&K logo is created using the typefaces FranklinGothic Condensed and Franklin Gothic No. 2 Roman.The colour pallete used is as follows.BLACK WHITE REDPANTONE WHITE PANTONEBLACK 711CHex: #000000 Hex: #ffffff Hex: #e71939CMYK CMYK CMYKC=0 C=0 C=0M=0 M=0 M=100Y=0 Y=0 Y=80K=100 K=0 K=22
  5. 5. MINIMAL CLEARANCEThe clearance around the H&Klogo must be no less than thewidth of one “H” at the scale thelogo is to be used.3
  6. 6. ALTERNATE COLOURSAlternate colour schemes for the logo are shown below.4
  7. 7. 5
  8. 8. COMPLIMENTARY PALLETEThe H&K logo may be printed and associated with aspecific set of colours. The preferred logo is to be printedexclusively on white, light grey, steel, and black surfaces.The black and red featured in the logo may be used asadditional elements in design, but must not be directlyunder or over the logo when it is an element of the logo.The logo may be engraved as gunmetal over a blackbackground when applied to H&K firearms and cases.6
  9. 9. PROHIBITED USES OF LOGODo not angle logo or alter colour from the schemesprovided. If logo needs to be scaled down to less thanone inch, remove the subtext “HECKLER & KOCH”. Beloware acceptable uses of the logo.7
  10. 10. Do NOT use the following logo designs. Do NOT turn. Do NOT tilt. Do NOT stretch.8
  11. 11. Do NOT use colours not Do NOT use black or Do NOT use the full listed in this manual. red in the background logo at a size less of the standard logo. than one inch.9
  12. 12. STATIONERY ALBRECHT VON MUNGOSTEIN Marketing Coordinator 49 (800) 237-2350 49 (074) 765-1337 heckler-koch.com avonmungostein@heckler-koch.com Heckler & Koch-Street 1 78727 Oberndorf a.N., DE PRECISION. ACCURACY. EXCELLENCE. PRECISION. ACCURACY. EXCELLENCE.10
  13. 13. LETTERHEADLetters must be printed on ISO C4 2.5”International Paper. Letters are tobe typed in size 11 Optima with 18point leading. Heckler & Koch-Street 1 78727 Oberndorf a.N., DE 11 January 2012 (800) 765-1337 To all employees: Os iusti meditabitur sapientiam, et lingua eius loquetur indicium. Beatus vir qui suffert tentationem, quoniqm cum probates fuerit accipient coronam vitae. Kyrie, fons bonitatis. Kyrie, ignis divine, eleison. O quam sancta, quam serena, quam benigma, quam amoena esse Virgo creditur. 2.5” 1.0” O quam sancta, quam serena, quam benigma, quam amoena, o castitatis lilium. Kyrie, fons bonitatis. Kyrie, ignis divine, eleison. O quam sancta, quam serena, quam benigma, quam amoena, o castitatis lilium. Estuans interius ira vehementi. Estuans interius ira vehementi. Sors immanis et inanis. Sors immanis et inanis. Veni, veni, venias,Ne me mori facias. Fithos lusec wecos vinosec.Excitate vos e somno, liberi mei cunae sunt non. Excitate vos e somno, liberi fatali somnus non est. Surgite inventite veni hortum veritatis. Horti verna veritatis. Ardente veritate urite mala mundi. Ardente veritate incendite tenebras mundi. Valete, liberi diebus fatalibus. Fithos lusec wecos vinosec. Excitate vos e somno, liberi mei cunae sunt non. As dolum repuda dipis nonsed que coribea rchilitam facepud itatios arist accum exeribu santurepuda denimusam nihit volorepta adit vent quis et que doluptaessi te poruptatin nimuscitest laceperor andi ad mo ommoluptas as simporem volecus et repro des et, volorec tassum sintur sintinvel eos secae. Ardente veritate urite mala mundi. Ardente veritate incendite tenebras mundi. Valete, liberi diebus fatalibus. Fithos lusec wecos vinosec. Excitate vos e somno, liberi mei cunae sunt non. Sincerely, Albrecht Von Mungostein Albrecht Von Mungostein PRECISION. ACCURACY. EXCELLENCE. 2.0”11
  14. 14. ADVERTISINGAdvertisements are allowed touse type from the Franklin Gothic A PERFECT SHOTfamily, Optima, and Helvetica. EVERYTIME For more than 60 years Heckler & Koch has provided small arms systems that have met the strict demands of security, police, special and military forces, within NATO and NATO allied countries. H&K also manufactures civilian arms for weapon enthusiats and those who wish to protect their property. For more information, please visit us at www.heckler-koch.com12
  15. 15. PACKAGINGFirearms are to be packaged in steel cases and featurethe name and outline of the weapon embossed on thefront. No colours or images other than the logo are to beprinted on the case.13

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