Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

LightningSource, AuthorHouse, 1 Oct 08


Published on

  • Be the first to comment

  • Be the first to like this

LightningSource, AuthorHouse, 1 Oct 08

  1. 1. AuthorHouse
  2. 2. Publishing o ptions <ul><ul><li>Traditional publisher </li></ul></ul><ul><ul><li>Vanity Press </li></ul></ul><ul><ul><li>Self-publishing (‘Author Services’) </li></ul></ul>
  3. 3. Traditional publisher <ul><li>Getting noticed </li></ul><ul><li>Agents required </li></ul><ul><li>Modest advances </li></ul><ul><li>Publisher owns rights </li></ul><ul><li>May or may not promote </li></ul><ul><li>Royalties paid only after returns </li></ul>
  4. 4. Vanity Press <ul><li>Large print-runs (1,000 or more) with associated storage issues </li></ul><ul><li>Obligation to buy entire print-run </li></ul><ul><li>High costs ( £5, 000 to £10, 000) </li></ul><ul><li>No distribution of books bibliographic data </li></ul><ul><li>No additional products and services </li></ul><ul><li>Bad Press… </li></ul>
  5. 5. Self-publishing with AuthorHouse <ul><ul><li>Author invests in a package of products tailored to their needs </li></ul></ul><ul><ul><li>Author retains rights </li></ul></ul><ul><ul><li>Author maintains creative control </li></ul></ul><ul><ul><li>Author chooses selling price and royalty rate </li></ul></ul><ul><ul><li>Author markets own book </li></ul></ul><ul><ul><li>No overstocks / storage issues </li></ul></ul><ul><ul><li>Full distribution of book’s bibliographic record </li></ul></ul>
  6. 6. Self-published authors <ul><ul><li>Traditionally published authors who wish to retain full editorial control and/or who have O/P backlist and want to remain in print </li></ul></ul><ul><ul><li>Aspiring authors seeking a traditional publishing deal and requiring proof copies and a higher profile </li></ul></ul><ul><ul><li>Professional speakers and ‘seminar givers’, e.g. trainers, coaches, entertainers, wishing to sell copies at their event </li></ul></ul><ul><ul><li>Serious amateur authors , e.g. local historians, family archivists, autobiographers </li></ul></ul>
  7. 7. About AuthorHouse
  8. 8. AuthorHouse: history <ul><ul><li>Established 1997 in Bloomington, Indiana, facilitated by POD </li></ul></ul><ul><ul><li>Part of Author Solutions Inc : </li></ul></ul><ul><ul><ul><ul><li>$50m turnover </li></ul></ul></ul></ul><ul><ul><ul><ul><li>AHUS, AHUK, iUniverse, Wordclay, Inkubook </li></ul></ul></ul></ul><ul><ul><ul><ul><li>80,000 titles </li></ul></ul></ul></ul><ul><ul><ul><ul><li>50,000 authors </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Author Solutions UK… </li></ul></ul></ul></ul><ul><ul><li>2004: opened the AHUK office in Milton Keynes, partnering with LSUK as per AHUS / LSUS model. </li></ul></ul><ul><ul><li>2008: over 1200 authors signed in UK office </li></ul></ul><ul><ul><li>2008: over 2 million books printed on demand worldwide, vast majority with LSI as ongoing favoured partner </li></ul></ul>
  9. 9. P roducts and S ervices
  10. 10. Standard Package <ul><li>The standard package incorporates all the necessary features to convert a manuscript into a paperback book, ready to be POD’d when an order is placed with a bookseller: </li></ul><ul><li>Black and white paperback format </li></ul><ul><li>Full interior text layout </li></ul><ul><li>Full-colour cover </li></ul><ul><li>International Standard Book Number (ISBN) </li></ul><ul><li>Available to buy at AH’s online book shop </li></ul><ul><li>Available to order at bookstores and online booksellers </li></ul><ul><ul><li>via Bertrams, Gardners, NBD and Ingram distributors </li></ul></ul><ul><li>UK copyright registration. </li></ul><ul><li>Cost: £645 </li></ul>
  11. 11. M arketing and media services <ul><li>Marketing and media services include: </li></ul><ul><li>Web domain name </li></ul><ul><li>Google and amazon’s Book Search </li></ul><ul><li>Book signing kit: posters, showcards </li></ul><ul><li>Marketing kit: bookmarks, business cards </li></ul><ul><li>Standard press release package </li></ul><ul><li>Advanced press release package </li></ul><ul><li>Advertising in The Guardian Review , The Bookseller , Writers’ Forum , New York Times </li></ul><ul><li>Borders and Waterstones partnerships </li></ul>
  12. 12. <ul><li>Oxford St. </li></ul><ul><li>London </li></ul>Dublin Glasgow Cambridge Cheshire Oaks
  13. 13. Advertising <ul><li>Guardian Review </li></ul><ul><li>The Bookseller </li></ul><ul><li>Writers’ Forum </li></ul>
  14. 14. Additional products and services <ul><li>Line editing </li></ul><ul><li>Exclusive front cover design </li></ul><ul><li>Customised back cover </li></ul><ul><li>Customised illustrations </li></ul><ul><li>Colour books </li></ul><ul><li>Hardback edition </li></ul><ul><li>US copyright registration </li></ul><ul><li>US Library of Congress control number </li></ul><ul><li>Electronic distribution </li></ul><ul><li>‘ Rapid Release ’ 45-day expedited service </li></ul><ul><li>Discount on authors’ multiple copy orders </li></ul>
  15. 15. AuthorHouse: Fiction Ken Russell, Violation , profiled in The Independent , launched at London Book Fair 2007 Luke Rhinehart, Whim, & White Wind, Black Rider .
  16. 16. Authorhouse : Screenplays Carole Whang Schutter September Dawn Amanda Brown: Legally Blonde Tom Hargrove: A Proof of Life Jack Geasand: Dead Ringers
  17. 17. Print on demand (POD) <ul><ul><li>Book exists as a digital file </li></ul></ul><ul><ul><li>Printed only when ordered </li></ul></ul><ul><ul><li>Initially used by academic publishers to keep their ‘backlist’ in print </li></ul></ul><ul><ul><li>Win/win: authors, retailers, readers </li></ul></ul><ul><ul><li>Lightning Source… </li></ul></ul>
  18. 18. The AH / LS process simplified Author submits contract and payment to AuthorHouse Design Team consults with author Galley and cover proofs sent to author for approval Book is made available to order from retailers worldwide Book is printed to order and royalty is paid
  19. 19. AuthorHouse / LS: go-live process <ul><li>AuthorHouse sends complete edited book files, including cover design electronically to LSI. </li></ul><ul><li>LSI processes the book block and cover files into book form. </li></ul><ul><li>Lightning Source notifies AuthorHouse that an eProof is approved and ready. </li></ul>Available for Order! <ul><li>AuthorHouse requests a hardcopy proof for author approval. </li></ul><ul><li>Author notifies AuthorHouse of proof acceptance. </li></ul><ul><li>AuthorHouse confirms approval and availability to LSI. </li></ul><ul><li>LSI feeds title and ordering information to its global distribution network partners. </li></ul><ul><li>Books are printed as orders are received . </li></ul>
  20. 20. Authorhouse / LS: fulfillment scenarios <ul><li>Direct / drop-ship model : </li></ul><ul><ul><li>Author’s proof </li></ul></ul><ul><ul><li>Author’s free copies </li></ul></ul><ul><ul><li>Author’s ‘volume book’ orders </li></ul></ul><ul><ul><li>Media review copies </li></ul></ul><ul><ul><li>Authorhouse online bookshop orders </li></ul></ul><ul><ul><li>Waterstones and Borders programmes </li></ul></ul><ul><li>Wholesale model : </li></ul><ul><ul><li>Retail: High Street and online customer orders </li></ul></ul><ul><ul><li>Bookshop events </li></ul></ul><ul><ul><li>Bookshop physical stock-holding </li></ul></ul>
  21. 21. AuthorHouse / LS: publishing output <ul><li>LS USA’s largest customer by units: c10,000 ASI titles published 2008 </li></ul><ul><li>LS UK’s largest customer in the author services sector: c 900 Authorhouse titles published 2008 </li></ul>
  22. 22. Thank You