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ITC SUNFEAST       spread the smile                 GROUP 9(yogesh,waseem,tanay,sumit, Vinod patel & vinod kumar)
Discussion Outline
Introduction to ITC One of the worlds most reputable company Market capitalization of nearly US $ 18 billion Turnover o...
Introduction to Sunfeast Launched in July, 2003 Growth rate of 53% Turnover of over 1000 crore Wide categorization    ...
Products at a Glance
Organizational Structure
Recruitment at ITC Entry level    Premier management institutes Middle level    Integrity    A "will do" attitude   ...
Diagram             FMCG  FOOD                  OTHER   AND                  FMCGBEVERAGES             PRODUCTS
Distribution of Food Products Strict compliance standards, low profit margins,  intense competition, high customer-servic...
Important Factors       CREDIT SYSTEMS           MARGINS   PROMOTIONS           FOOD           STOCK OUTSDISTRIBUTION CHAN...
Distribution Channel
Flow Diagram              CNF                                          FACTORY                             WHOLESALE      ...
Distribution System ITC uses FIFO method to reduce the wastage of  goods due to expiry. They also keep the good on const...
Distribution System Adjustment for them is done in three months  time. ITC provides their retailers with racks, hangers,...
Observations Food products are normally a high volume ball  game. Products have to essentially be available in the  mark...
Observations The skeleton of distribution system is same for all  the companies. Companies try very hard to make a diffe...
Observations Companies with top product are hard to bargain  on credits. Companies also use their premium products to  p...
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An ITC Presentation by JRE Students

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An ITC Presentation by JRE Students

  1. 1. ITC SUNFEAST spread the smile GROUP 9(yogesh,waseem,tanay,sumit, Vinod patel & vinod kumar)
  2. 2. Discussion Outline
  3. 3. Introduction to ITC One of the worlds most reputable company Market capitalization of nearly US $ 18 billion Turnover of over US $ 5.1 Billion Post tax profit of US $750 Million Diversified product portfolio Direct group employment of 29000
  4. 4. Introduction to Sunfeast Launched in July, 2003 Growth rate of 53% Turnover of over 1000 crore Wide categorization PRODUCTS COMPETITORSGLUCOSE PARLE, BRITANNIA AND HORLICKSMARIE BRITANNIA AND BISK FARMBUTTERBITE AND CREAM PRIYA GOLD, ANMOL, BRITANNIA AND PARLE
  5. 5. Products at a Glance
  6. 6. Organizational Structure
  7. 7. Recruitment at ITC Entry level  Premier management institutes Middle level  Integrity  A "will do" attitude  High energy  Creativity  Leadership  Team skills  Ability to think strategically Grass root level
  8. 8. Diagram FMCG FOOD OTHER AND FMCGBEVERAGES PRODUCTS
  9. 9. Distribution of Food Products Strict compliance standards, low profit margins, intense competition, high customer-service expectations.  Fast and effective sales ordering processes.  Flexibility  Quick reaction
  10. 10. Important Factors CREDIT SYSTEMS MARGINS PROMOTIONS FOOD STOCK OUTSDISTRIBUTION CHANNELS WASTAGES
  11. 11. Distribution Channel
  12. 12. Flow Diagram CNF FACTORY WHOLESALE DEALER BASE RETAILERWHOLESALEDISTRIBUTOR
  13. 13. Distribution System ITC uses FIFO method to reduce the wastage of goods due to expiry. They also keep the good on constant move from low sales area to high sales area. The company collects all the expired goods four times a year, and destroys them. Retailers must return expired or damaged products within six months after the date of expire.
  14. 14. Distribution System Adjustment for them is done in three months time. ITC provides their retailers with racks, hangers, etc to display the products. The benefits received by the retailers depend upon their sales volume and also the location of their shops. ITC has hired IMRB to do the market research.
  15. 15. Observations Food products are normally a high volume ball game. Products have to essentially be available in the market at all given points of time and at all given points of purchase. The supply of products takes place virtually on a daily basis in fixed quotas or otherwise, to retailers as per their requisitions and the anticipation of demand and the performance of products in the recent past.
  16. 16. Observations The skeleton of distribution system is same for all the companies. Companies try very hard to make a difference at some point to get the competitive advantage. ITC has a very strong distribution network for their cigarette brands and they are using this network to push their new biscuit brands. Credit system also depends upon the position of the product in the market.
  17. 17. Observations Companies with top product are hard to bargain on credits. Companies also use their premium products to push their non premium products.

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