A marketing plan presented to the members of Reddy Talkers Toastmasters Club by J.Pemberton

1. Spreading the Word about
Reddy Talkers!
Presented by: Jonnetta Pemberton, VP of Public Relations

2. What is Toastmasters International?
A non-profit organization that focuses on the
development of public speaking and leadership
skills through practice and feedback in local
clubs.
Members improve their speaking and leadership
skills by attending one of the 13,000 clubs that
make up our global network of meeting locations

3. Toastmasters International
Toastmasters
International includes:
14 Regions
Over 85 Districts
13,000 clubs
More than 270,000
members

4. Toastmasters Membership Profile
 Gender:
Female: 52% Male:48%
 Annual Income:
$85,000-$99,000
 Age:
69%: Between the 35- 49
 Education:
82% have a college degree.
36% have an advanced degree.

5. Toastmasters Employment

6. Purpose of Brand Refresh
 Increase club membership
 Increase brand awareness
across cultures, generations
and professions
 Appeal to a younger
demographic without alienating
existing member base

7. Brand Refresh Goal
TOASTMASTERS TOASTMASTERS TOASTMASTERS TOASTMASTERS
DISTRICT A DISTRICT B DISTRICT C DISTRICT D

8. District 37 Toastmasters
District 37 comprises the entire state of
North Carolina and over 175 clubs

9. Toastmasters Clubs in
Greensboro Area
Clubs:
20 open
10 prerequisites
30 clubs total
 There are 30 clubs in
a 30 mile radius

10. Demographics Comparison
Name Gender Avg. Age Avg. Income Education
Toastmasters Female-52% 35-49 years $85,000- 82% -College
International Male-48% $99,000 Degree
36%- Advance
Degree
Guilford Co. Female-50% 42.2 years $37,646 32.2%
Male-50% Bachelor's
degree or
higher
Alamance Co. Female- 51% 39 years $43,647 23.0%
Male- 48% Bachelor's
degree or
higher

11. Local Toastmasters
How do we attract more new members?

12. Spreading the Word about
Reddy Talkers!

13. Reddy Talkers Toastmasters Club
 Charted in 2010
 Vibrant, fun, group of people
interested in assisting each other
achieve their leadership and
communication goals
 Regular Meetings
Every 1st, 3rd and now 5th
Tuesday of each month at 6:00pm
1501 Yanceyville Street
American Red Cross Building
Greensboro, NC 27405

14. Reddy Talkers Toastmasters
Can assist with:
 Decreasing your fear of public speaking
 Learning how to organize and conduct a meeting
 Organizing and present information more skillfully
through a series of prepared speeches
 Thinking more quickly through one- to two- minute
impromptu speeches
 Integrating constructive criticism into your prepared
speeches
 Developing leadership skills

15. Reddy Talkers S.W.O.T. Analysis

16. When you Promote Reddy Talkers,
They Will Come!

17. Potential Reddy Talkers Members
Existing members of
other clubs
Former Members
General Public
( Business Professionals,
Government, Education, other)

18. Target Job Market Employers

19. Promoting Reddy Talkers

20. Promoting Reddy Talkers

21. Maximizing Social Media Efforts
 Displaying a more personal image on
the website.
 Adding club history and Awards.
 Inviting our groups and contacts to
Reddy Talkers meetings and events.
 Proudly listing membership in Reddy
Talkers and linking the website.
 Inviting our groups and contacts to
Reddy Talkers meetings and events.
 Creating and posting speeches.

22. Maximizing Promotional Efforts
Increasing our
presences in area
businesses and
offices
Sending Holiday
Cards to area
businesses, previous
members, and visitors

23. Maximizing Open Houses
 Invite local government
officials or candidates,
company executives or HR
representatives to speak.
 Offer Interview Skills
workshops

24. Maximizing Publicity
The key to successful publicity for
Reddy Talkers will be continuous
presence.

25. How much will this cost Reddy
Talkers?

26. Cost to Reddy Talkers

27. Cost to Reddy Talkers

28. Welcome to Reddy Talkers!

29. From Guest to Member
 Make the benefits of
membership clear
 Make it a point to welcome all
visitors, and provide a guest
resource to explain the
meetings
 Follow-up with an club
evaluation

30. Let’s Spread the Word for Reddy Talkers!
Please visit:
http://reddytalkers.toastmastersclubs.org/
Meetings:
Every 1st, 3rd and now 5th Tuesday of each month
at 6:00pm
1501 Yanceyville Street
American Red Cross Building
Greensboro, NC 27405

31. Bibliography
Clapp, C. (2011, October). The Elevator Speech. Toastmasters Magazine , p. 9.
Crilley, J. (2011, October). Marketing without Money. Toastmasters Magazine , p. 11.
Dees, D. (2011, July). Making the Most of Club Officer Roles. Toastmasters Magazine , pp. 28-29.
Development, C. E. (2011, August). Alamance Co. Profile. Retrieved October 9, 2011, from Access
NC: http://accessnc.commerce.state.nc.us/docs/countyProfile/NC/37001.pdf
Development, C. E. (2011, August). Guilford County Profile . Retrieved October 9, 2011, from Access
NC: http://accessnc.commerce.state.nc.us/docs/countyProfile/NC/37081.pdf
Harrison, C. (2008, September). VPPR: When you Promote it, They will come! Toastmasters
Magazine , pp. 14-18.
Harrison, C. (2011, July). You've got Guest. Toastmasters Magazine , pp. 24-27.
International, T. (2011). Toastmasters International membership Profile. Retrieved November 12,
2011, from Toastmasters International: www.toastmasters.org
Vincent, J. (2011, June). Toastmasters 2.0. Toastmasters Magazine , pp. 12-13,19.
Williams, J., & Smalley, D. (2011, October). Maximize Your Membership Drive. Toastmasters
Magazine , pp. 28-29.