PRmoment event - Does PR need more geeks?

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You can read more about this event at: http://www.jprni.com/blog/2013-11-08-dont-bring-me-stories-bring-me-geeks

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PRmoment event - Does PR need more geeks?

  1. 1. Wi-fi access Networks: SMEXAP 2 / SMEXAP 3 Password: spr1ngt1me #Mynewsnight
  2. 2. Adam Cranfield Chief Marketing Officer Mynewsdesk #Mynewsnight
  3. 3. G are everywhere eeks
  4. 4. G are everywhere eeks
  5. 5. 20 geeky socks sure to knock yours off
  6. 6. A Instagram n love story: m the eet couple who m fell in love et, and got engaged - all through the photo-sharing app
  7. 7. G ail’s top 9 hidden m features
  8. 8. 11 apps you shouldn’t travel without
  9. 9. T right people? he
  10. 10. ?
  11. 11. W on “thin content” ar
  12. 12. W on dodgy links ar
  13. 13. Am intelligent future ore
  14. 14. R es po ns iv e
  15. 15. E ssential geeking @m attcutts
  16. 16. W you do hen it right : )
  17. 17. W you do it wrong : ( hen
  18. 18. vs
  19. 19. T hank you. @adam cranfield @m ynewsdesk_uk #m ynewsnight
  20. 20. Matt Neale President, International GolinHarris #Mynewsnight
  21. 21. @mattneale @golinharrisUK 37
  22. 22. 38
  23. 23. reasonably cute 39
  24. 24. still promising 40
  25. 25. geek 41
  26. 26. 43
  27. 27. THE AGENCY MODEL 44
  28. 28. TRADITIONAL AGENCY HIERARCHY OFFICER RANKS OF BRITISH ARMY CEO General Managing Director Lieutenant General Practice Head Major General Director Brigadier Associate Director Colonel Account Director Lieutenant Colonel Senior Account Manager Major Account Manager Captain Senior Account Executive Lieutenant Account Executive Second Lieutenant Assistant Account Executive Officer Cadet Intern
  29. 29. G4: we must specialise STRATEGISTS Researcher Planner Analyst Issue Expert CATALYSTS CREATORS Executive Director Director Sr. Manager Manager Creative Creative Technologist Digital Designer Producer Writer Copy writer Developer (front & back) Motion Editor Content Editor Associate CONNECTORS Media Buyer Lobbyist Media Specialist Social Media Specialist Community Manager
  30. 30. 47
  31. 31. 48
  32. 32. 49
  33. 33. 1 million views on and counting 50
  34. 34. Great RTM 51
  35. 35. Poor RTM 52

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