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"Alles so schön bunt hier?!?" - Digitales Storytelling in der internen Kommunikation

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Storytelling kann auch für die Mitarbeiterkommunikation einen wertvollen Beitrag leisten. Medien und Formate, die Mitarbeiter emotional packen und komplexe Themen wie Unternehmensstrategie o. ä. anschaulich vermitteln; Bewegtbild, Infografiken und Storify-Strecken. Wir zeigen Ihnen, wie Sie diese Tools einfach und unkompliziert für Ihre interne Kommunikation selbst erstellen können.

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"Alles so schön bunt hier?!?" - Digitales Storytelling in der internen Kommunikation

  1. 1. „Alles so schön bunt hier?!?“ – Digitales Storytelling in der internen Kommunikation Praxistage Interne Kommunikation 2.0 Oliver Chaudhuri, Köln, 24. Juni 2014
  2. 2. 2 Geschichten und Stories Ein zeitloses menschliches Bedürfnis
  3. 3. Video-Statements mit der Flipcam produzieren Credo 1: Bewegtbild bewegt! 3 Authentische 3-Minuten-Statements  Kurz, unbefangen, aufmerksamkeitsstark  Stimmen und Stimmungen zu komplexen Strategie-Themen  „YouTube-Ästhetik“: kein Skript, kein Teleprompter, kein Hochglanz – aber hohe Authentizität und Glaubwürdigkeit des Sprechers
  4. 4. Simple Produktion – ohne technische Vorkenntnisse, ohne teure externe Crew Credo 1: Bewegtbild bewegt! Video-Statements mit der Flipcam produzieren 4
  5. 5. 5 Credo 2: Reduce to the Max! Aus drögen Zahlen eine spannende Story bauen
  6. 6. Infografiken – kostenlos selbst erstellen  infogr.am  visual.ly  easel.ly  piktochart.com Credo 2: Reduce to the Max! Aus drögen Zahlen eine spannende Story bauen 6
  7. 7. Storify – „Microsites“ ohne Programmierkenntnisse  Beiträge mit wertvollen Inhalten von außen ergänzen, neue Blickwinkel eröffnen, zurückblicken oder ganz neue Geschichten erzählen  Beiträge/Posts aus verschiedenen Netzwerken (Facebook, Twitter, YouTube etc.) werden zu einem neuen Info-Paket gebündelt  Exzellente Verbindung von Eigen- und Fremd-Content schafft Mehrwert für die Zielgruppen Credo 3: Eigene Stories mit Fremd-Content anreichern! Aus Web-Schnipseln neue Informationspakete schnüren 7
  8. 8. Jetzt sind Sie an der Reihe!
  9. 9. Führendes und weltweit agierendes Chemie-Unternehmen mit Sitz in Dormagen  Umsatz 2013: 4,23 Mrd. €  Adjusted EBITDA 2013: 510 Mio. €  Mitarbeiter: rund 8.200  Produktionsstandorte: 43 in 30 Ländern  Bediente Märkte: Europa, Asien, Amerika  Gründung: 1953  Börsennotiert, Großaktionär US-Investor 9 Porträt GreenChem AG Daten & Fakten
  10. 10.  Hair and Body Care  Skin Care  Home Care  Food Technology  Dietary Supplements  Pharmaceuticals & Healthcare Kosmetik & Haushalt Ernährung & Gesundheit 10 Porträt GreenChem AG Daten & Fakten
  11. 11. 11 Porträt GreenChem AG Marketing-Offensive „Innovative Nanotechnologie für Sonnenschutz-Milch“
  12. 12. Sonne und Sonnenschutz  Rund 40 % der deutschen Männer über 14 Jahre nutzen kein Sonnenschutzmittel  Bis zu einem halben Meter unter der Wasserober- fläche kommen noch bis zu 60 % der UVB- und sogar bis zu 85 % der UVA-Strahlen an  Wissenschaftler gehen davon aus, dass die UV-Strahlung der Sonne Melanome verursacht  Die lebensgefährlichste Hautkrebsart ist der schwarze Hautkrebs (malignes Melanom)  In Deutschland erkranken jährlich rund 15.000 Menschen an schwarzem Hautkrebs Stories bauen Marktdaten: trist und trocken – aber unerlässlich
  13. 13. Stories bauen Ein paar Impulse rund um „Sonnenschutz“ … 13
  14. 14. Die GreenChem-Kollegen emotional packen 1. Drehen Sie ein Video-Interview mit dem Marketing-Manager zu den Vorteilen der neuen Inhaltsstoffe für Sonnenmilch-Produkte 2. Erstellen Sie eine Infografik und erläutern Sie die Marktpotenziale von Sonnenschutzmitteln 3. Erstellen Sie ein Online-Dossier mit Storify – und spüren Sie im Web interessante Geschichten rund um das Thema „Sonnenschutz“ auf Stories bauen Ihre Aufgaben 14
  15. 15. Herzlichen Dank! JP│KOM GmbH, Erkrather Str. 228b, 40233 Düsseldorf, www.jp-kom.de Oliver Chaudhuri, Tel. 02 11-68 78 35 42, oliver.chaudhuri@jp-kom.de

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