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Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Context

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Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Context

  1. 1. Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts MicroLearning 5.0 Innsbruck | July 8 Joachim Niemeier (@JoachimNiemeier)
  2. 2. Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 2
  3. 3. Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 3
  4. 4. Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 4
  5. 5. Social Web – Expectations from Enterprises To be informed with a speed and performance just like on Twitter To network with colleagues like on Facebook, LinkedIn or XING Collaborate with colleagues and organize information as on Wikipedia Instant messaging, exchange of documents and group communication like on Skype Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 5
  6. 6. Social Web – Expectations from Enterprises To be informed with a speed and performance just like on Twitter To network with colleagues like on Facebook, LinkedIn or XING Collaborate with colleagues and organize information as on Wikipedia Instant messaging, exchange of documents and group communication like on Skype Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 6
  7. 7. How will we work tomorrow? high Arbeiten in Netzwerken und Arbeitswelt 2.0 Communities Collaboration Today‘s Work Collaboration Environment Tools low low Technology high Adopted from: http://www.workingwikily.net/Working_Wikily_2.0.pdf Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 7
  8. 8. Joachim Niemeier http://www.flickr.com/photos/5tein/2347819459 Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 8
  9. 9. How we will work tomorrow? high Work in Networks Workplace 2.0 and Communities Collaboration Today‘s Work Collaboration Environment Tools low low Technology high Joachim Niemeier Adopted from: http://www.workingwikily.net/Working_Wikily_2.0.pdf Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 9
  10. 10. Case 1: Social Media Academy Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 10
  11. 11. Case 1: Social Media Academy  Webinar and additional chat opportunities with high profile experts („Believe Mode“)  Collaborative learning in communities („Design Mode“)  Some potential for public learning described Source: http://clive- shepherd.blogspot.com/2011/06/why-we-need- less-instruction.html Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 11
  12. 12. Case 2: Enjoy Social Media (Bayer AG) Source: http://www.slideshare.net/etrude/bildungskongress-knowhowag- mai2011enjoysocialmedia/15 Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 12
  13. 13. Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 13
  14. 14. Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 14
  15. 15. Example Assignments for the Social Media Journey Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 15
  16. 16. Case 2: Enjoy Social Media  No dedicated lectures or expert presentations  Focus is on creating a social media experience no matter which tools the participants are using  (Joint) work on activities supported by (open | micro) content from the web and how-to material  Reflection of learning experiences in a personal blog  Regulary feedback sessions (webinar) Source: http://clive- shepherd.blogspot.com/2011/06/why-we-need- less-instruction.html Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 16
  17. 17. Lessons Learned (Evaluation Basis)  Enjoy Social Media – eine Social Media Lernumgebung in der betrieblichen Weiterbildung: http://www.slideshare.net/etrude/bildungskongress-knowhowag-mai2011enjoysocialmedia/15  Kompetenz für Enterprise 2.0: http://www.slideshare.net/etrude/kompetenz-e20  Nicht ohne meine Community - http://www.slideshare.net/etrude/nicht-ohne-meine-community Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 17
  18. 18. Preliminary Evaluation (1)  All components (Microblog, Wiki, Blog, Forum) have been actively used. The participants themselve proposed additional usage scenarios and immediately implemented these scenarios  Participants positively reflect on the experiences they have made and began to implement new ways of working into their daily lives (Social Bookmarking, Dashboards etc.)  Social media savy learning facilitators seem to be a rare species and the required time effort for the learning facilitators was much higher than expected Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 18
  19. 19. Preliminary Evaluation (2)  From the participants point of view the learning journey in a discovery mode was - compared with classroom training or a WBT - a much more intense learning experience and participants expect the result will be more sustainable due to the iterations and feedback sessions  Community building among the participants is expected to be a solid basis for networking and collaboration in future business activities  Immediate transfer of new experiences (business-oriented application of social media, networking, collaboration) into daily working life is expected Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 19
  20. 20. The Enjoy Social Media Project Team Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 20
  21. 21. Topics from the Competence for Enterprise 2.0 Round Table  What is an appropriate technical environment (LMS 2.0, PLE, social networking application, Enterprise 2.0 platform, Mobile)?  What is the right mixture (methods, contents)?  Competencies of todays trainers: are there enough trainers with Web 2.0 / social media competence able to act as a learning facilitator?  Under which conditions is a broad corporate role- out feasible (costs, resources, infrastructure)?  What amount of adoption is required for different stakeholders or target groups? Source: http://clive- shepherd.blogspot.com/2011/06/why-  If Enterprise 2.0 is more than an IT project, who we-need-less-instruction.html will be responsible? Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 21
  22. 22. Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 22

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