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Sports Public Relations Portfolio

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Joslyn Nicole Ruffin "Nici"
After graduating in the spring of 2011, Ms. Ruffin intends on pursuing a career in Community Relations within the sports industry. Her goal is to become the Community Relations Director for an NFL or NBA team.

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Sports Public Relations Portfolio

  1. 1. Joslyn Nicole Ruffin “Nici” Sport Administration Major/ProCamps Intern Joslyn “Nici” Ruffin was born June 18, 1984 in Cincinnati, Ohio. She is a graduate of the School for the Creative and Performing Arts where she excelled in writing, dance and basketball. She was a student at Northern Kentucky University where she held a position in the Athletic Business Office and major in Sport Management. While attending Northern Kentucky University was the co- founder of a Hip Hop dance that won many talent shows and was an opening act for R&B sensation Chris Brown. In the spring of 2008 Nici transferred to the University of Cincinnati pursuing a major in Sport Administration. Upon entering the University she obtained a position as a work study student in the Athletic business office. During the fall quarter of 2008, Nici and several of her classmates formed a student group for their major, known as the University of Cincinnati Sport Administration Majors Club (SAM Club). Nici was named the President of this organization and held that position for one year. During the spring quarter of 2009 Nici was hired as an intern at ProCamps. Where at ProCamps she worked on camps for Marvin Lewis, Reggie Bush, Greg Oden, The Cincinnati Reds, Devin Hester, and Carmelo Anthony. Nici enjoyed the experiences that she encountered during her summer internship there and committed to staying there as an intern throughout her senior year as well. She is also seeking and actively pursuing an internship with NBA Cares before her collegiate career ends. In addition to her internship and school, Nici is also a manager at her family’s local owned floral shop, Blossoms Florist Inc. She has been a part of this business since the age of six. She now is one of three floral designers at the shop and has had her work featured on theknot.com, (Cincinnati Bridal) magazine and other local magazines. In her spare time, Nici enjoys going to church, dancing, listening to music, writing, doing community service, arts and crafts, traveling, mentoring, watching/following sports and hanging out with friends. Nici is a fan of the Cincinnati Bengals, the Cleveland Cavaliers, the University of Cincinnati Bearcats football and basketball teams, Terrell Owens, Brandon Marshall, Vernon Davis and the Jamaican track and field teams. After graduating in the spring of 2011, Ms. Ruffin intends on pursuing a career in Community Relations within the sports industry. Her goal is to become the Community Relations Director for an NFL or NBA team.
  2. 2. Joslyn Nicole Ruffin “Nici” Sport Administration Major/ProCamps Intern Joslyn Ruffin Sports Public Relations The Cincinnati Sports Professionals Network held a meeting discussing harnessing social media in Cincinnati sports. The panel consisted of: Michael Anderson, the Public Relations Manager for the Cincinnati Reds, Maureen Hester, a Xavier Women’s Basketball Player, Dan Mahan, a contributor to OMGreds.com, Kevin McGuff, the Head Coach of Xavier Women’s basketball team, Jackie Reau, CEO of Game Day Communications, Joe Reedy, the Bengals Beat Writer at the Cincinnati Enquirer, C. Trent Rosecrans, the founder of cnati.com and John Thornton, founder of Jockbiz and AllProBlogger.com. The panel explained how to get into social media. The pamphlet expressed how to get started with Facebook, Twitter, and Youtube. The discussion included how social media has affected them personally in their careers. They expressed the importance that social networking has had on the industry such as Chad Ochocinco tweeting team information breaking a story before the beat writer could. Kevin said that his staff will look at the facebook profiles of incoming athletes or prospective athletes. Lots of jobs are starting to do the same. The panel then discussed how social media could help expand businesses. So far it’s a mixed response. Some companies have gone as far as to hire young people straight out of college to head their “Social Media” department. That area of companies is not
  3. 3. Joslyn Nicole Ruffin “Nici” Sport Administration Major/ProCamps Intern very experienced since social media is still a growing market. Many companies and sports teams are heavily relying on social media to expand their fan bases and customer awareness. They do this through incentives and they track how many people used social media to get that incentive. The panel discussed how since social media is so new that it will interesting to see how it will affect the sports industry. John Thornton quoted, “Social Media is like supplements in weightlifting, you never know what you’re going to get”. The rest of the panel agreed but they also stated that it is one of fastest growing uses of communication and that it could be very beneficial to businesses and to sports teams to build clientele and a large fanbase. Contact: Joslyn Ruffin The Ohio State University (513)259-7476 ruffinjy@osu.edu Coach Jim Tressel Retires On November 8, 2009 Coach Jim Tressel announced that he will step down from his position as head coach of The Ohio State University football program at the end of this season. Coach Tressel has been with the team since 2001 and has had 83 wins, five Big Ten titles; eight bowl appearances; and a national championship. Coach Tressel has stated that his reasons for stepping down are for personal health reasons in which he chose not to disclose. “We here at Ohio State will truly miss him”.
  4. 4. Joslyn Nicole Ruffin “Nici” Sport Administration Major/ProCamps Intern “As far as a replacement for head coach, we have yet to consider anyone. We will begin looking at people soon since this has come to us as a surprise. Coach Tressel has also offered to assist us in the hiring of his replacement. We look to gain someone with lots of experience and a winning coach, but they will have big shoes to fill.” Quoted Athletic Director, Gene Smith. Coach Tressel has issued a statement saying: “I have had more than the nine years with the Buckeyes. We have shared great memories and great football. If situations were different I would continue to coach the Buckeyes but for now my health takes precedence over everything else. I wish my coaching staff, the university and most importantly my players the best and I will also support The Ohio State Buckeye Football Program.” Contact: Joslyn Ruffin The Ohio State University (513)259-7476 ruffinjy@osu.edu Coach Jim Tressel Retires On November 8, 2009 Coach Jim Tressel announced that he will step down from his position as head coach of The Ohio State University football program at the end of this season. Coach Tressel has been with the team since 2001 and has had 83 wins, five Big Ten titles; eight bowl appearances; and a national championship. Coach Tressel has stated that his reasons for stepping down are for personal health reasons in which he chose not to disclose. “We here at Ohio State will truly miss him”.
  5. 5. Joslyn Nicole Ruffin “Nici” Sport Administration Major/ProCamps Intern “As far as a replacement for head coach, we have yet to consider anyone. We will begin looking at people soon since this has come to us as a surprise. Coach Tressel has also offered to assist us in the hiring of his replacement. We look to gain someone with lots of experience and a winning coach, but they will have big shoes to fill.” Quoted Athletic Director, Gene Smith. Coach Tressel has issued a statement saying: “I have had more than the nine years with the Buckeyes. We have shared great memories and great football. If situations were different I would continue to coach the Buckeyes but for now my health takes precedence over everything else. I wish my coaching staff, the university and most importantly my players the best and I will also support The Ohio State Buckeye Football Program.” UNIVERSITY OF CINCINNATI BEARCATS VS UNIVERSITY OF SOUTH FLORIDA BULLS GAME ADVANCE:
  6. 6. Joslyn Nicole Ruffin “Nici” Sport Administration Major/ProCamps Intern The number eight ranked University of Cincinnati Bearcats are traveling down to face the University of South Bulls. The Bearcats and the Bulls are both entering into this game undefeated. This will be a great game to watch. Some key players to look out for on the Bercats are Quarterback, Tony Pike, Wide Reciver, Mardy Gilyard, Tight End Ben Guidugli, and Running Back Jacob Ramsey. These four players have put up big numbers for the Bearcats in the past wins that they have had over Oregon State, Fresno State and Miami of Oxford. A key player for the University of South Florida is freshman Quarterback, Bj Davis. He has an impressive running and passing game.
  7. 7. Joslyn Nicole Ruffin “Nici” Sport Administration Major/ProCamps Intern UNIVERSITY OF CINCINNATI BEARCATS VS UNIVERSITY OF SOUTH FLORIDA BULLS POST GAME WRAP: The University of Cincinnati Bearcats were victorious over the University of South Florida Bulls in their match up Thursday. The final score was 34-17. The Bearcats offense was too much for the Bulls to handle. Unfortunately the Bearcats lost their starting quarter Tony Pike to a wrist injury midway through the game. His injuries should not cost him his season. Head Coach Brian Kelly had to rely on sophomore Quarterback, Zach Collaros to finish the game. Coming off the bench Collaros rushed for a seventy-five yard touch down that stunned the defense. South Florida’s Quarterback kept the Bearcats running the enitre
  8. 8. Joslyn Nicole Ruffin “Nici” Sport Administration Major/ProCamps Intern game but it just wasn’t enough to take the victory. The Bearcats wide receiver, Armon Binns had an incredible game scoring two touchdowns, Collaros had two touchdowns himself. It was a quiet game for Mardy Gilyard but he did assist in the Bearcats victory. The Bearcats go on undefeated to play the University of Louisville Cardinals for their Homecoming Game. The University of South Florida will play Pittsburgh.

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