Your 2011 Marketing Plan

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  • It’s 1950
  • The ad man comes along….
  • http://www.mediaincanada.com/articles/mic/20100322/ipsos_internettv.htmlCanadians spent an average of 18.1 hours online in the last three months of 2009, a little over an hour more than they spent watching TV. That represents a spike in internet usage over the year prior, in which Canadians averaged 14.9 hours online.
  • Make you self “find-able”
  • Every person you “tag” in this photo, BC credit unions will donate $1 towards a local charity. Bring people together to contribute towards something no individual could do on their own.
  • Gave up a $33 million Superbowl ad budget for a $20 million crowd sourced grant project where the online community votes for their favorite charity Starting February 1, readers can vote to give grants to a number of health, environment, culture, and education-related organizations. Pepsi plans to give away multiple grants each month, including two $250,000 grants, 10 $50,000 grants, and 10 $25,000 grants. Visitors are also encouraged to submit their own organizations and grant ideas.
  • Obama.com
  • Your 2011 Marketing Plan

    1. 1. A Fail Proof Guide to Your 2011 MarketingPlan <br />
    2. 2. What Happened to Marketing?<br />
    3. 3. Newspapers, radio, magazines & TV were all invented to sell advertising<br />
    4. 4. 1950<br />
    5. 5. “Wait a minute, we could make money off this! Lots of money!!”<br />
    6. 6.
    7. 7. 1960<br />
    8. 8. 1965<br />
    9. 9. 1970<br />
    10. 10. 1980<br />
    11. 11. 1990<br />
    12. 12. 2000<br />
    13. 13.
    14. 14. In a complicated World humans usually try to simplify<br />
    15. 15.
    16. 16. In the last quarter of 2009 Canadians spent more time on the internet than watching television<br />
    17. 17. http://thenextweb.com/apps/files/2010/03/google_logo.jpg<br />accounts for over 70% of search traffic <br />
    18. 18. People spend more time time on <br />than any other website<br />6 hours per month on average<br />
    19. 19. Let’s think about advertisinglogically<br />
    20. 20. On any item over $30, can advertising influenceyou to buy it?<br />
    21. 21. Peopleinfluence.Advertising does not.<br />
    22. 22. A fail proof guide to your marketing plan <br />
    23. 23. Have something worth talkingabout <br />
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28. Tell it to people who want to hear it from you<br />
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33. “Selling to people who actually want to hear from you is more effective than interrupting strangers who do not.“ –Seth Godin<br />
    34. 34. The people who like you or your message will do the marketing for you<br />
    35. 35.
    36. 36.
    37. 37.
    38. 38.
    39. 39.
    40. 40.
    41. 41.
    42. 42. Questions?<br />
    43. 43. Follow me: @FraserStrategyJephMaystruck.comFraserStrategy.ca<br />

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