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The Internet: where everyone knows your name!

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1. Answering the new telephone
2. Set goals or die trying
3. Engagement > Posting
4. What are your three P’s (People, Projects, Passions)
5. What’s your purple cow going to be?
For more info see this post here: https://strategylab.ca/ultimate-social-media-strategy-company-organization/

Published in: Marketing
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The Internet: where everyone knows your name!

  1. 1. Who is it?
  2. 2. A game-changing company that reinvented communication.
  3. 3. A game-changing company that reinvented communication. They invented the spell checker, grammar checker, and laptop word-processor.
  4. 4. A game-changing company that reinvented communication. It invented the spell checker, grammar checker, and laptop word-processor. In 1989 they earned $500 million in revenue.
  5. 5. 1. Why Social Media?
  6. 6. “It’s not like you’re going to find the CEO of Conexus on social media!” -A skeptical client
  7. 7. The Strength of Weak Ties
 
 (Granovetter, 1973)
  8. 8. Being on social media is like answering the new telephone.
  9. 9. 2. What’s your goal?

 (And how will you know you achieved it?)
  10. 10. VS Publishing Engagement
  11. 11. VS “Pay to play” “Engage to play”
  12. 12. The most important part of social media is growth, 
 the second most important 
 part is not losing followers.
  13. 13. 3. What’s your engagement strategy?
  14. 14. Reciprocity

  15. 15. 13 to 1
  16. 16. How are you growing your network? 
 How are you connecting with potential customers?
  17. 17. 4. What’s your posting strategy?
 
 (when and where are you posting?)
  18. 18. Posting “more” doesn’t mean you’re getting to more people.
  19. 19. People, projects, passions.
  20. 20. People
  21. 21. Projects
  22. 22. Passions
  23. 23. 5. What’s your 
 purple cow going to be?
  24. 24. Do something worth talking about.
  25. 25. 1. Answering the new telephone
 2. Set goals or die trying
 3. Engagement > Posting
 4. What are your three P’s (People,Projects,Passions)
 5. What’s your purple cow going to be?
  26. 26. Thank you!
 Come visit our photo booth at booth 37!

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