From Jack Welch "Winning", Jim Collin and Jerry Porras' "Build To Last", and "Good To Great", Collins' again this time with Morten T. Hansen in Great by Choice and A.J. Lafley in Playing To Win. Some of the most iconic companies have a sound core strategy, they have a vision and they obviously know where they are going.
At the end there's a quiz of different company slogans. See how much you know about corporate slogans.