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no one
pokes
anymorehow	social	media	has	changed	&	
what	you	can	do	about	it
the pope’s inauguration
the 

world

has
changed
social
media 

has
changed
stop telling people
to share your things
and start posting
things people want
to share
social 

media 

strategy

(an oxymoron)
tactic
 why	 measureable	 champion	 deadline
tactic
 why	 measureable	 champion	 deadline	
Facebook
	
Audience
Interactions
per post
	
You!
	
Jan1,2016
you have to
be willing to
try new
things
what’s

your

super

power?
do

something

impossible
Using in a
presentation to the senior
leadership team at
Conexus
people
have 

not

changed
say
yes
start

something
strategylab.ca

@stratlab

@jephmaystruck

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No One Pokes Anymore!