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Never Match Your Socks & Other Unconventional Ideas on Personal Branding

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Presented Feb 27, 2018 at the first SYPE luncheon of the year!
Personal Branding is bullshit! It's not about your reputation its much more important to focus on character. Reputation is what others think of you whereas character is who you really are.

Published in: Leadership & Management
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Never Match Your Socks & Other Unconventional Ideas on Personal Branding

  1. 1. Never match your socks
  2. 2. Personal branding is bullshit.
  3. 3. How not to brand yourself • Calling yourself a guru, mogul, maven or expert • Zombie branding • Trophies • The best/the one/the only • My Tasks, My Skills • Disruptor, catalyst, change agent
  4. 4. Because we’re all afraid of rejection.
  5. 5. The day I learned about “Purple People”
  6. 6. “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” -George Bernard Shaw
  7. 7. Branding only works on cattle.
  8. 8. Who do you look up to?
  9. 9. My Hero’s
  10. 10. Barbara
  11. 11. Shep Celebrate little miracles Great art divides Create history
  12. 12. Seth Small is the New Big Purple Cow Tribes The Icarus Deception
  13. 13. You can fit in or standout but you can’t do both. -Seth GODIN
  14. 14. Stop Stealing Dreams
  15. 15. Ricardo No dress codes! No rules! Trust your people
  16. 16. Richard Have FUN His 7 favorite words You don’t need to know everything
  17. 17. It’s not about what you know OR who you know, it’s about who knows you.
  18. 18. Vulnerability (The most underrated characteristic in people)
  19. 19. Change your mind (Consistently moving your cheese)
  20. 20. “It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.” -Mark Twain
  21. 21. Awards are overrated (The story of Amos Tversky & Daniel Kahneman)
  22. 22. The Upside of Quitting (Create your very own “stop doing” list)
  23. 23. Be a hero (Grade 6 story of music class)
  24. 24. Stop caring about your personal “brand” and start caring about being yourself.
  25. 25. Authenticity is underrated these days, it stands out when you be yourself.
  26. 26. You don’t have to match your socks. You don’t have to get a “normal Job”.
  27. 27. You don’t have to fit in. You don’t have do what other people tell you.
  28. 28. It’s never been more important to be the person you are, whatever that is.
  29. 29. strategylab.ca @StratLab jeph@strategylab.ca

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