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Art & science of being online | IABC Presentation

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Art & science of being online | IABC Presentation

  1. 1.
  2. 2. Ask Questions:@JephMaystruck<br />
  3. 3. 1. Why Social Media?2. The Science 3. The Art4. What do you do now?<br />
  4. 4. 1. Why Social Media?<br />
  5. 5.
  6. 6. “Wait a minute, we could make money off this!!!”<br />
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  15. 15. In a complicated World humans usually try to simplify<br />
  16. 16.
  17. 17. No one cares about you!<br />
  18. 18. Newspapers, radio, magazines & TV are all supported by advertising<br />
  19. 19. Web 1.0 failed because <br />it was based on the <br />traditional advertising <br />model<br />We are now living in Web 2.0 – the “Permission Economy”<br />
  20. 20. In the last quarter of 2009 Canadians spent more time on the internet than watching television<br />
  21. 21. Social Media platforms are not<br /> just for advertising<br />
  22. 22. How will youyour customers communicate in the next two years?<br />
  23. 23. People spend more time on <br />than any other website <br />7 hours per month on average<br />
  24. 24. http://thenextweb.com/apps/files/2010/03/google_logo.jpg<br />accounts for over 70% of search traffic <br />
  25. 25. 2. The Science<br />
  26. 26. Find your audienceMake a planSet goals<br />
  27. 27. Do:Listen to find your audience<br />
  28. 28. Find out about your industrySet up Google AlertsSet up an RSS Reader at NetVibes.com<br />
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33. Have a plan<br />
  34. 34.
  35. 35.
  36. 36. You need a planOr else…<br />
  37. 37.
  38. 38.
  39. 39. Set goalsand start measuring<br />
  40. 40. Let datadrive your decisionmaking<br />
  41. 41. Google Analytics is <br />FREE<br />But you must invest time and money to use the tool effectively<br />
  42. 42.
  43. 43. You must<br />Determine the path to profitability<br />
  44. 44.
  45. 45. Remember:Find the audiencePick a planSet goals to measure<br />
  46. 46. 3. The Art<br />
  47. 47. Tell me your story<br />
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  52. 52.
  53. 53. No one lovesa company,people love people<br />
  54. 54.
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  58. 58.
  59. 59.
  60. 60.
  61. 61.
  62. 62. Do:Be consistent<br />
  63. 63.
  64. 64.
  65. 65. Don’t:Assume you can be on as many platforms as possible<br />
  66. 66.
  67. 67.
  68. 68. 4. What to do now?<br />
  69. 69. Build Trust<br />
  70. 70.
  71. 71.
  72. 72.
  73. 73.
  74. 74. Be Human<br />
  75. 75.
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  80. 80.
  81. 81.
  82. 82. Measure Everything<br />
  83. 83. Ship<br />
  84. 84. Jeff@FraserStrategy.ca@JephMaystruckJephMaystruck.comFraserStrategy.com<br />

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