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This slide show talks about the power of LinkedIn it is part of a lecture that goes into more detail.
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  1. 1. Developing a Web Presence Using LinkedIn By EVOLUTION Career Business Leadership
  2. 2. LinkedIn If you have further questions please email me at: [email_address] Topics covered: Profile, Home Page, Answers, Group Discussions, Settings, Book Read and Events
  3. 3. LinkedIn <ul><li>In today’s job market companies want to know if you understand technology! </li></ul><ul><li>They feel that if you have a web presence then you understand technology. </li></ul><ul><li>LinkedIn allows you to have a professional presence </li></ul>
  4. 4. LinkedIn <ul><li>What is Web Presence? </li></ul><ul><li>It is the ability to navigate your way around the net. </li></ul><ul><li>It is your understanding of the media that is out there and your ability to use this media </li></ul><ul><li>What do they look for? </li></ul>
  5. 5. LinkedIn <ul><li>LinkedIn, Facebook, My Space, Twitter, Skype, Web Page, Email </li></ul><ul><li>Do you have any of these and how do you use them and how often? </li></ul><ul><li>Do you know or understand the power of social media? </li></ul><ul><li>Do you know how to take advantage of these? </li></ul>
  6. 6. LinkedIn <ul><li>This presentation will concentrate on LinkedIn because it is a professional networking site. </li></ul><ul><li>There is a vast array of tools and you need to know the advantages and disadvantages of each </li></ul><ul><li>This information is valuable for both business and career seekers. </li></ul>
  7. 7. LinkedIn <ul><li>LinkedIn can be a powerful tool that can work for you or against you. As you fill out or update your profile or get into other features I just want to say that You are dealing with other human beings and it is their perception of what they read that will make it a pro or a con for you. </li></ul>
  8. 8. LinkedIn Start <ul><li>If you are just starting, LinkedIn gives you an identification </li></ul><ul><li>Before all else go to your profile page and edit it to your real name. </li></ul><ul><li>If you have a common name i.e. John Smith use your whole name and any letters after it i.e. MBA etc. </li></ul>
  9. 9. LinkedIn Home Page <ul><li>Profile </li></ul><ul><li>Value Statement </li></ul><ul><li>Executive Summary </li></ul><ul><li>Experience </li></ul><ul><li>Awards and organizations </li></ul><ul><li>Groups </li></ul><ul><li>Inbox </li></ul><ul><li>Connections </li></ul><ul><li>Answers </li></ul><ul><li>Books Read </li></ul><ul><li>Jobs </li></ul><ul><li>Profile Viewed </li></ul>
  10. 10. LinkedIn Profile <ul><li>The profile page – Tell me about yourself! </li></ul><ul><li>Each section has a purpose </li></ul><ul><li>Each section needs to be filled out </li></ul><ul><li>An incomplete profile will go against you in a net search </li></ul><ul><li>Use a Professional picture </li></ul>
  11. 11. LinkedIn Profile <ul><li>Picture </li></ul><ul><li>Name </li></ul><ul><li>Title </li></ul><ul><li>Value Statement </li></ul><ul><li>Number of direct connections </li></ul><ul><li>Number of possible new connections </li></ul>
  12. 12. LinkedIn Profile <ul><li>Add a professional picture. I want to see who I am doing business with. </li></ul><ul><li>What if your name is Pat Smith and I want to send an email do I start Mr. or Ms. No picture I can’t tell. </li></ul><ul><li>Name is your full name and any additions i.e. MBA PhD MD etc. </li></ul><ul><li>I would also add title after your name </li></ul>
  13. 13. LinkedIn Profile <ul><li>Title box- either add title or put in a value statement </li></ul><ul><li>Value Statement – put in a stronger value statement if you put one in the title box. </li></ul><ul><li>Number of Direct Connection </li></ul><ul><li>Number of possible connections </li></ul>
  14. 14. LinkedIn Profile <ul><li>Summary Statement </li></ul><ul><li>Place your best accomplishments here and your best skills. Use the PARS or STARS format. Answer three questions within these: </li></ul><ul><li>How do you make or save time </li></ul><ul><li>How do you make or save money </li></ul><ul><li>How do solve problems </li></ul>
  15. 15. LinkedIn Profile <ul><li>Experience Section </li></ul><ul><li>Unlike a resume you can list as many companies as you want. </li></ul><ul><li>You can also list all of your accomplishments </li></ul><ul><li>Make sure dates are the same as your resume if you are career seeking </li></ul>
  16. 16. LinkedIn Profile <ul><li>The experience section Advantages and Disadvantages </li></ul><ul><li>Shows all your experience and accomplishments </li></ul><ul><li>Shows how you work </li></ul><ul><li>How you solve problems </li></ul><ul><li>Your knowledge in your area </li></ul>
  17. 17. LinkedIn Profile <ul><li>Recommendations </li></ul><ul><li>You need three(3) to reach 100% profile. </li></ul><ul><li>I would choose wisely your recommendation. </li></ul><ul><li>The more recent the better </li></ul><ul><li>There is no limit on recommendations </li></ul>
  18. 18. LinkedIn Profile <ul><li>Websites </li></ul><ul><li>If you have a personal website with nothing to hide then add it to the website link. </li></ul><ul><li>If you have a blog related to work then add it to the link. </li></ul><ul><li>If you have a Twitter account and it does not have personal information being tweeted then add it to the link </li></ul>
  19. 19. LinkedIn Profile <ul><li>Website continued </li></ul><ul><li>Company Website –check with your company before adding their website to this link. They may have a policy or procedures . </li></ul>
  20. 20. LinkedIn Profile <ul><li>Organizations and Groups </li></ul><ul><li>Caution Business Politics and Religion do not mix well. </li></ul><ul><li>List professional organizations you belong to </li></ul><ul><li>Other organizations are a personal call </li></ul><ul><li>LinkedIn groups will show here </li></ul>
  21. 21. LinkedIn Profile <ul><li>Honors and Awards </li></ul><ul><li>If you have received Military honors or Awards this is a good place to list them </li></ul><ul><li>If you have received company awards this is a good place to list them. </li></ul>
  22. 22. LinkedIn Profile <ul><li>Personal Information </li></ul><ul><li>This is your call but I ask how much personal information do you want on the web? </li></ul><ul><li>Personal call to list hobbies and interest. </li></ul>
  23. 23. LinkedIn Profile <ul><li>Contact Settings </li></ul><ul><li>This is where you can choose how you wish to be contacted </li></ul><ul><li>It also shows your area of interest for being contacted </li></ul>
  24. 24. LinkedIn Profile <ul><li>Applications </li></ul><ul><li>There are a number of applications for you to choose from. If you will be sharing information I suggest Slide Share or Google Docs </li></ul><ul><li>If you have a blog I recommend Wordpress. </li></ul>
  25. 25. LinkedIn <ul><li>That concludes the profile section </li></ul><ul><li>Now we will look at the rest of LinkedIn’s offerings and why they are part of the power structure of LinkedIn </li></ul>
  26. 26. LinkedIn Home Page <ul><li>Search Box </li></ul><ul><li>Messages </li></ul><ul><li>Network Activity </li></ul><ul><li>Just Joined LinkedIn </li></ul><ul><li>People You may know </li></ul><ul><li>Who viewed my profile </li></ul><ul><li>Your LinkedIn Network </li></ul><ul><li>Reading List by Amazon </li></ul><ul><li>Events </li></ul><ul><li>Slide Share </li></ul><ul><li>Your Blog </li></ul>
  27. 27. LinkedIn Who Viewed My Profile <ul><li>If you are a career seeker and you have sent your resume to a company and haven’t heard back. </li></ul><ul><li>This is an easy way to see if they have viewed your profile if they have interest in you. </li></ul><ul><li>It also shows business people who is interested in them </li></ul>
  28. 28. LinkedIn Power <ul><li>The start of the power was what you placed in your profile and how well written your summary is. Is your summary easy to read plenty of white space? Good </li></ul><ul><li>Answers section and knowledge expert </li></ul><ul><li>Group Discussions </li></ul>
  29. 29. LinkedIn Power <ul><li>Networking is a powerful tool if used and performed correctly. </li></ul><ul><li>It has the ability to open doors a resource for great advice or a collaboration channel. </li></ul><ul><li>It can also destroy, your reputation, your trust, your network. Caution is advised. </li></ul>
  30. 30. LinkedIn Answers <ul><li>The answer section is where you can go to ask questions in a variety of categories with subcategories. </li></ul><ul><li>The power is in how well can you answer the questions asked by other members. </li></ul><ul><li>Are you a knowledge expert? </li></ul>
  31. 31. LinkedIn Answers <ul><li>Choose a subcategory that you are very knowledgeable in. </li></ul><ul><li>Answer the questions with some depth to your answer. </li></ul><ul><li>If you are selected best answer you are on your way to being a knowledge expert in that category </li></ul>
  32. 32. LinkedIn Answers <ul><li>If you ask a question please select the best answer as a thank you to the person who provided it. </li></ul><ul><li>If you are selected best answer it will show up in a Google search on that topic. </li></ul>
  33. 33. LinkedIn Group Discussions <ul><li>Pick your discussions wisely. You want to be seen as a knowledge expert in the discussion. </li></ul><ul><li>You want to be seen as an actual contributor to the discussion not a wannabe. </li></ul><ul><li>Check spelling and grammar before hitting send </li></ul><ul><li>Reread it twice before hitting send then once backwards. </li></ul>
  34. 34. LinkedIn account settings <ul><li>There are a number of settings for your account. </li></ul><ul><li>The Privacy settings are the important ones. It is what you want the public to see when they find you in a search. </li></ul><ul><li>You may want to turn off your contact list to protect your connections. </li></ul>
  35. 35. LinkedIn Books Read on Amazon <ul><li>Here you can place books that you have read </li></ul><ul><li>You can recommend have no recommendation or reject a book </li></ul><ul><li>You can add comments as to why you chose the above select </li></ul><ul><li>You can see what your connections are reading or what they industry is reading </li></ul>
  36. 36. LinkedIn Events <ul><li>This is where you can see events coming up </li></ul><ul><li>Who is going from you network </li></ul><ul><li>You can also see who is going from your competition </li></ul><ul><li>Should you be going? </li></ul>
  37. 37. LinkedIn Conclusion <ul><li>That concludes the presentation </li></ul><ul><li>Time permitting questions will be answered </li></ul><ul><li>Again questions can be sent to </li></ul>