Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Communicating With Generation Now1

394 views

Published on

  • Be the first to comment

  • Be the first to like this

Communicating With Generation Now1

  1. 1.  Who is “Generation Now”  Getting into their mindset  Newest modes of communicating  What are they  How to use them and when  Boundaries and etiquette
  2. 2.  Generation Z (generation quiet, igeneration, net generation) › Early 1990’s to Late 2000’s › 18% world’s population  Generation Y (millennial generation) › Late 1970’s to 2000’s › Involved but not to the extent
  3. 3.  Will be leading the world in a couple of decades  Decreased attention span and very impatient because they want instant results  Strong opinions & constructive criticism/opinions are not taken well  May have poor interpersonal skills and not put much importance on family values  They are active consumers with access to all the best things/technologies  Dependent on technology & most have access to internet, cell phones & mp3 players  High social values and are “individualistic”  By the time they start working there might be severe shortage of professionals like doctors and scientists.
  4. 4.  They never “rolled down” a car window  Rap music has always been mainstream  Thanks to MySpace & Facebook, autobiography can happen in real time  They will encounter roughly equal numbers of female & male professors in the classroom  The World Wide Web has always been an online tool since they were born  Gas stations have never fixed flats, but most serve cappuccino  Electronic filing of tax returns has always been an option  Employers have always been able to do credit checks on employees High School classes of 2011 to 2014
  5. 5.  Women have always outnumbered men in college  Everyone has always known what the evening news was before the Evening News came on  Few in the class of 2014 will know how to write in cursive  They never twisted the coiled handset wire aimlessly around their wrists while chatting on the phone  Having hundreds of cable channels but nothing to watch has always been routine  Members of the class of 2013 won’t be surprised when they can charge a latte on their phone  Tattoos once thought “lower class” are, to them, quite chic  They have never had to “shake down” a thermometer  The U.S., Canada, & Mexico have always agreed to trade freely
  6. 6.  $ Saving  Time Saving  Efficient  Green  Instant form of communication  Effective  Networking  Developing and maintaining relationships  Group collectivity and camaraderie  Participatory  Social networking YouTube Video
  7. 7.  Originally started in 2004 for Harvard  Became applicable to everyone in 2005  Created by Mark Zuckerberg  www.facebook.com  Free-funded by ads on side of screen  Used to keep in touch with friends and family o User Friendly o Two ways to set up an account
  8. 8.  Daily communications with students  Tracking past students  Being informed about what other programs are doing
  9. 9.  Wall  Photos  Discussions  Info  Events  Links  Create Pages  Mobile accessible  Sync with Twitter, Myspace o Applications o Videos o Link to your blogs o Games o Instant Chat o Control of information that others can see about you
  10. 10.  Adding people without any interest  Don’t have a Facebook Fan Page  No content from Fans  Posting text media only  No engagement with Fans  Not Publicizing they are on Facebook
  11. 11.  Tom Anderson started myspace mimic friendster  Most popular social networking site June 2006 until facebook took over in April 2008  Free operating solely on advertising revenues and behavioral targeting  myspace.com  Primarily used for making and keeping in touch with friends  Not as user friendly  In order to set up a group site you must create a personal page and become a moderator
  12. 12.  “About me”  “Who I’d like to meet”  Interests  Details  Status  Zodiac signs  Blog  Comments  Bulletins  Myspace IM  Visitors  Who’s online  Sync facebook & Twitter  Comments  Myspace TV (YouTube)  Groups  Mail/message  Forums  Polls  Events  Applications  Streaming  Myspace mobile, news & classifieds  Birthdays  Photos  Music playlists  Customize profile
  13. 13.  Not a hot phenomenon yet for us  Founded in March 2006  Founded by Evan Williams, Jack Dorsey, Biz Stone  Fastest growing free micro-blogging software  Effective if posts made everyday  www.twitter.com  Limited to 140 Characters  Tweet via Twitter website, SMS (text messaging), RSS(receive only), emails or a third party application  Free (unless you don’t get unlimited texting)  Great use for sending out info if your students are followers
  14. 14.  Free face-to-face video calling (computer, phone, work, TV)  Call landlines & mobile phones for a fee  Conference calls  Workshops/enrichments  Screen sharing  Instant messaging IM  Call forwarding  Call transferring  Skype.com  Caller ID  WIFI access  Send and share pictures, files & videos  Voicemail $6/3mos  Interviews  College admissions  Cut down on travel & its green
  15. 15.  Webcam or  Headset or  Laptop – built-in microphone and speakers  Skype enabled TV  TV compatible webcam
  16. 16. ConsiderationsUses  Most popular form of communication among young and older population  Personal vs. work phone  Short to the point  Abbreviated  Bulk messages  Used when voice messaging is undesirable or impossible  Reminders (enrichments, workshops, activities & appointments)  Need to obtain information quickly  Need to get the same message to a number of people  Short questions and responses  Advertising an event & word of mouth
  17. 17.  Pricing and permission  ALL CAPS  Brief  Time (school hours)  Privacy & confidentiality  Setting up expectations  Re-read before you send  If you wouldn’t say it face-to-face don’t say it on the internet (bloopers slide)  Spam and invites  Publicizing conversations  Tagging  Humanize your profile  Permanent reflection of your identity
  18. 18.  Security – spyware and viruses  Censorship  Stalking  Blocking  Cyber Bullying  Privacy  Monitoring  Sharing  Public vs. Private  Time and place  Adding pictures and video  Photo release and permissions  Awareness and education  Setting personal boundaries  Personal accounts vs. program accounts  Etiquette  Cheating
  19. 19. Break up into small groups of no more than 5 people Each group will be given a scenario Determine which mode of communication (s) would be best depending on the scenario Next, write out exactly how you would relay the message to your students based on information you just learned Discuss within your group the advantages and disadvantages of using the form of communication you chose and any possible problems or consequences that could arise

×