DECK THE MALLS
with crowds of shoppers!
5 strategies for DRIVING RETAIL SALES this HOLIDAY season

1. Ignore the OFFICIAL ...
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5 strategies for DRIVING RETAIL SALES this HOLIDAY season

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Deck the Mall with crowds of shoppers! Retail experts have identified 5 key strategies retailers should employ this holiday season to capture and maximize their share of the projected sales increase.

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5 strategies for DRIVING RETAIL SALES this HOLIDAY season

  1. 1. DECK THE MALLS with crowds of shoppers! 5 strategies for DRIVING RETAIL SALES this HOLIDAY season 1. Ignore the OFFICIAL Calendar The holiday season drives 20 percent of retailers’ annual sales volumes, and this year the critical sales time between Thanksgiving and Christmas is six days shorter. With only 26 shopping days, we expect the ‘Christmas Creep’ to expand to new levels in hopes of spurring early sales. NOV 2. Create ALMOST-INSTANT Gratification E-commerce sales will more than double over the next four years. Smart retailers will expand store hours and add capacity to fulfill online orders locally in-store so shoppers can order online and pick-up in-store at their convenience. 3. Drop-in or POP-UP to Increase Profits SHOP SHOP SHOP SHOP SHOP SHOP SHOP SHOP SHOP SHOP Holiday season short-term merchants and pop-up shops present opportunities for retailers to expand their reach and test new markets without long-term committment. By securing short-term space in a high-traffic location, retailers can increase exposure to large volumes of shoppers in key markets. Retailers will also test their luck with new product launches through pop-up shops. 4. MAXIMIZE Space to Maximize SALES Retailers are aligning business and real estate goals so that single storefronts are the gateway to multiple shopping opportunities. Large format stores are leveraging their space to be one-sto-shops for all holiday purhcasing needs. For retailers, store locations are strategic enablers of business success. Retailers are maximizing their existing format to showroom goods and keep shoppers enticed. 5. MAXIMIZE Space to Maximize SALES 89% of buyers want easy cross-channel shopping. By year-end there will be more mobile devices on earth than people so it behooves retailers to best integrate digital tools to create a seamless, omni-channel shopping experience. If a website takes longer than five seconds to load, retailers can say good bye to nearly 75% of viewers! For more information on our holiday forecast click here or visit www.jllretail.com

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