WINNIPEGGERS   A campaign to encourageWinnipeggers to have staycations                                   1
By summer of 2013 have 10,000 Travel Cards registered by Winnipeggers.                                   2
1. ‘Like’ Visit Winnipeg’s Facebook page2. Register your Winnipeg Travel Card3. Get out in Winnipeg and have fun!        W...
Administration..........$12,000Promotion.................$10,oooPrinting......................$20,000TOTAL CAMPAIGN COST: ...
What do people do in           Winnipeg?           Play/Concert                10% Festival/Fair                 Sports   ...
1. Educate the people of Winnipeg about how   they can save money and show them all the   things they can do by having a s...
ATTRACTIONS:• 91 attractions in Winnipeg• The Forks is the most popular with 4 million  visitors annually• Royal Canadian ...
FAMILIES                       SINGLES AGES 20-35   Number of families in         Number of people who fall    Winnipeg ...
TRAVEL AGENCIES: Approx. 30 travel agencies in Winnipeg Most are commissioned based 41% of people use a travel agency t...
Team up with Tourism Winnipeg to promotelocal attractions to the citizens of Winnipeg. Visit the Tourism Winnipeg website ...
Want to take your family on a vacation butcan’t afford it? Don’t go anywhere! Visit theTourism Winnipeg website to find ou...
Looking for something to do? Get your friends together and discover your city!Check out Visit Winnipeg’s Facebook pageto f...
Tourism Winnipeg would like to offer anopportunity. We are looking for tour packages  within Winnipeg to go along with our...
A feature piece in the e-newsletter that is sent          out by Tourism Winnipeg.                                        ...
Create information packages for the    attractions and events in Winnipeg. Information packages would include the benefits...
Send out a press kit to local media.     The press kit would include a pressrelease, information on the press conference  ...
Increase Visit Winnipeg’s Facebook page from                2, 162 to 5000.This can be achieved by holding contests, andha...
Create a Twitter character called ‘Winnipeg    Travel Card’ that will be at a differentattraction/event in Winnipeg every ...
1. 10, 000 registered Winnipeg Travel Cards2. 5, 000 likes on Facebook3. 2, 000 followers on Twitter                      ...
20
http://www.economicdevelopmentwinnipeg.com/home/statisticshttp://www.tourismwinnipeg.com/http://travelmanitoba.com/http://...
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Tourism Winnipeg - Strategic PR Plan

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Tourism Winnipeg - Strategic PR Plan

  1. 1. WINNIPEGGERS A campaign to encourageWinnipeggers to have staycations 1
  2. 2. By summer of 2013 have 10,000 Travel Cards registered by Winnipeggers. 2
  3. 3. 1. ‘Like’ Visit Winnipeg’s Facebook page2. Register your Winnipeg Travel Card3. Get out in Winnipeg and have fun! WINNIPEG TRAVEL CARD LOCATION DATE VISITED 1. 2. 3. 4. 5. FREE! 3
  4. 4. Administration..........$12,000Promotion.................$10,oooPrinting......................$20,000TOTAL CAMPAIGN COST: $42,000 4
  5. 5. What do people do in Winnipeg? Play/Concert 10% Festival/Fair Sports 5% 9% Other 8% Boating/Fishing Historic Site 9% 12% Skiing Museum/Art 1% Camping Gallery 4% 10%Amusement Park Casino National/Provinci 3% Zoo/Gardens 7% al Parks Golfing 13% 6% 3% 5
  6. 6. 1. Educate the people of Winnipeg about how they can save money and show them all the things they can do by having a staycation.2. Increase the following and create a sense of community on Tourism Winnipeg’s social media.3. Have 40 attractions signed up to take part in the travel card. 6
  7. 7. ATTRACTIONS:• 91 attractions in Winnipeg• The Forks is the most popular with 4 million visitors annually• Royal Canadian Mint has 2.8 million visitors annually• 481 million dollars spent annually on tourism in Winnipeg• 354 million of that is spent on Leisure• 6,200 hotel/motel rooms 7
  8. 8. FAMILIES SINGLES AGES 20-35 Number of families in  Number of people who fall Winnipeg is189, 790 into this category is 58, 012 Average size of a family  48% female is 2.9  Average income is $36, 430 Number of families with  Average disposable income children is 74, 545 $29, 191 $3, 922 on average spent annually on recreation 8
  9. 9. TRAVEL AGENCIES: Approx. 30 travel agencies in Winnipeg Most are commissioned based 41% of people use a travel agency to book their holiday 9
  10. 10. Team up with Tourism Winnipeg to promotelocal attractions to the citizens of Winnipeg. Visit the Tourism Winnipeg website to find out how you can be involved in the NEW travel card. The Forks Air Force Heritage Museum & Air Park10
  11. 11. Want to take your family on a vacation butcan’t afford it? Don’t go anywhere! Visit theTourism Winnipeg website to find out more information on the NEW travel card.Assiniboine Park Nature Children’s Museum 11 Playground
  12. 12. Looking for something to do? Get your friends together and discover your city!Check out Visit Winnipeg’s Facebook pageto find out more information on the NEW travel card.The Exchange District Grand Prix Amusement 12
  13. 13. Tourism Winnipeg would like to offer anopportunity. We are looking for tour packages within Winnipeg to go along with our NEWtravel cards. Please visit our website for more details. 13
  14. 14. A feature piece in the e-newsletter that is sent out by Tourism Winnipeg. 14
  15. 15. Create information packages for the attractions and events in Winnipeg. Information packages would include the benefits travel cards would give to them.They would also encourage a partnership for advertising the travel cards. 15
  16. 16. Send out a press kit to local media. The press kit would include a pressrelease, information on the press conference for the official release of the Winnipeg Travel Card, and a sample of a travel card. 16
  17. 17. Increase Visit Winnipeg’s Facebook page from 2, 162 to 5000.This can be achieved by holding contests, andhaving it as a step in the process of registering your travel card. 17
  18. 18. Create a Twitter character called ‘Winnipeg Travel Card’ that will be at a differentattraction/event in Winnipeg every day in the months of June, July, and August.Create the hashtag #winnipegtravelcard that can be used for contests and help create a sense of community. 18
  19. 19. 1. 10, 000 registered Winnipeg Travel Cards2. 5, 000 likes on Facebook3. 2, 000 followers on Twitter 19
  20. 20. 20
  21. 21. http://www.economicdevelopmentwinnipeg.com/home/statisticshttp://www.tourismwinnipeg.com/http://travelmanitoba.com/http://www.facebook.com/VisitWinnipeghttp://www.city-data.com/canada/Winnipeg-family-households.htmlhttp://www.cbc.ca/http://binnermarketing.com/ 21

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