IP Creation and Licensing StrategiesArian DuijvestijnIntellectual Property & StandardsSeptember 20, 2011
PhilipsFounded in 1891Headquartered in Amsterdam, the NetherlandsSales over EUR 25 billion in 2010 (USD 34 billion)33% of ...
Our Health and Well-being offeris powered by 3 businesses                               2010 Healthcare Lighting Consumer ...
Philips Intellectual Property & StandardsIP&S is a leading industrial IP organization providing world class IPsolutions to...
Global presence with 450 employees                                   Redhill                                              ...
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IP Creation and Licensing Strategies - Presented by Arian Duijvestijn, Intellectual Property & Standards, Philips.

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Key topics discussed during this presentation include:
• IP assets can be leveraged to support the business in achieving its business objectives
• IP strategy should be aligned with business strategy
• Different IP strategies for different businesses and IP positions
• Strategy is dynamic and may change for a business over time
For the complete presentation, please see http://bit.ly/Nqu5is.
Alternatively, please visit http://www.patentcongress.com/share.

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IP Creation and Licensing Strategies - Presented by Arian Duijvestijn, Intellectual Property & Standards, Philips.

  1. 1. IP Creation and Licensing StrategiesArian DuijvestijnIntellectual Property & StandardsSeptember 20, 2011
  2. 2. PhilipsFounded in 1891Headquartered in Amsterdam, the NetherlandsSales over EUR 25 billion in 2010 (USD 34 billion)33% of sales generated in emerging marketsGlobally recognized brand (world top 50)Our brand value doubled to $8.7bln since 2004120,000 employeesSales and service outlets in over 100 countries€1.6 billion investment in R&D, 6% of sales50,000 patent rights – 36,000 registered trademarks –63,000 design rights Intellectual Property & Standards, September 20, 2011, IQPC Copenhagen 2
  3. 3. Our Health and Well-being offeris powered by 3 businesses 2010 Healthcare Lighting Consumer Lifestyle Intellectual Property & Standards, September 20, 2011, IQPC Copenhagen 3
  4. 4. Philips Intellectual Property & StandardsIP&S is a leading industrial IP organization providing world class IPsolutions to Philips’ businesses to support their growth andcompetitiveness• 50,000 patent rights• 36,000 trademarks• 63,000 design rights• 3,900 domain names Intellectual Property & Standards, September 20, 2011, IQPC Copenhagen 4
  5. 5. Global presence with 450 employees Redhill Beijing Bothell Cleveland Eindhoven Seoul Burlington AachenVancouver Tokyo Briarcliff Shanghai Taipei Hong Kong San Jose Sao Paolo Shenzhen Mumbai Mexico Jakarta Madrid Bangalore Buenos Aires Paris Singapore Intellectual Property & Standards, September 20, 2011, IQPC Copenhagen 5

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