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This event was held at Highpoint, Leicester on 22nd March 2011 and organised by RSC Advisors Stuart Jones and Gordon Millner. The aim of this event was to provide an introduction to the issues involved in making improved business decisions through the use of key data and appropriate graphical displays. Making timely well informed decisions has never been more critical and urgent. The use of MIS (Management Information Systems) simply for reporting purposes is now not an option.