Workshop Summary: SCAmore

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Maximising Online Resource Effectiveness Workshop Summary (session 8/8)

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Workshop Summary: SCAmore

  1. 1. Workshop roundup Session 8/8
  2. 2. At the end of the workshop Revisit the mind map you created at the start of the workshop... ? Any changes as a result of this workshop... What changes would you suggest...
  3. 3. Practical exercise—SEO actions Others who need to be Target date Action Urgency involved for completion
  4. 4. Practical exercise—why do people visit web sites Web site address Importance Reasons for using
  5. 5. Practical exercise—identifying and understanding audiences Audience Priority Purpose
  6. 6. Practical exercise—understanding a single audience Audience The sort of people making up this audience This audience’s understanding of your service Typical working day for this audience Detail required by this audience This audience priorities Most suitable language style
  7. 7. Practical exercise—content strategy headings 1st order 2nd order 3rd order
  8. 8. Practical exercise—promotion strategy headings 1st order 2nd order 3rd order
  9. 9. Practical exercise—development strategy headings 1st order 2nd order 3rd order
  10. 10. At the end of the workshop Resources for you—web address http://scamore.eforum.org/ will continue to be updated during 2010, use the resources as you see fit, subscribe to RSS feed, register on site for special messages, read case studies when available Feedback—web address This will be emailed to you... please, please complete, it will only take a few minutes and will help a lot!
  11. 11. After the workshop Case studies ‣ take any lessons learnt seriously ‣ further develop and implement content, promotion or development strategies started during workshop Text ‣ keep in touch regularly during case study period of 3-6 months ‣ measure and report success ‣ share experience with others via online resource Volunteers?
  12. 12. After the workshop Case studies ‣ take any lessons learnt seriously ‣ further develop and implement content, promotion or development strategies started during workshop Text ‣ keep in touch regularly during case study period of 3-6 months ‣ measure and report success ‣ share experience with others via online resource Volunteers? And finally...
  13. 13. Certificates!

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