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IPR and Creative Commons for Interactive Learning Resources for Skills

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Delivered in London on 21 November 2014. This presentation was designed to support Jisc Interactive Learning Resources for Skills projects in dealing with the copyright issues associated with the creation of open resources.

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IPR and Creative Commons for Interactive Learning Resources for Skills

  1. 1. 21 Nov 2014 London Intellectual Property Rights and Creative Commons - for Interactive Learning Resources for Skills Projects © Contact Leonardo for reuse leonardo@vinci
  2. 2. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Jason Miles-Campbell jason.miles-campbell@jisclegal.ac.uk 0141 548 4939 www.jisclegal.ac.uk 2 Jisc Legal Manager
  3. 3. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Have you heard of Jisc Legal before? 1. Hello again, Jason 2. Yes, fairly often 3. Yes, used occasionally 4. Vague acquaintance 5. What’s that, then? 3 12% Hello again, Jason What’s that, then? 8% Vague acquaintance Yes, fairly often Yes, used occasionally 24% 32% 24%
  4. 4. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014
  5. 5. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 When it comes to copyright law... 1. I’m confident 2. I’ve a fair idea 3. I dabble 4. I ask others 5. I hide in the toilet 5 I’ve a fair idea I’m confident I ask others I dabble I hide in the toilet 8% 44% 0% 28% 20%
  6. 6. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 What’s IPR all about… 6 Incoming IPR - stuff that goes into your project Outgoing IPR - Making your resources available to others
  7. 7. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Copyright in One Slide 7 Are you the owner? If not, get permission Or use statutory exception
  8. 8. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 8 ... the fact that our system of communication, teaching and entertainment does not grind to a standstill is in large part due to the fact that in most cases infringement of copyright has, historically, been ignored... “ ”
  9. 9. Copyright Law for Digital Teaching and Learning Workshop 15 May 2014 »The changing landscape: › greater awareness › business model protection › pervasive technology, and access 9 » Motivators › it’s the law › confidence › example › reputation and trust › quality Why comply? I came, I saw, I right-clicked…
  10. 10. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Incoming IPR Rules with regards to ownership Employees Organisations Contractors Re-licensing 10
  11. 11. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 How much third party content? 1. The vast majority 2. Lots 3. Some 4. A little 5. None 6. Large variations 7. Don’t know 11 The vast majority Lots Some None Large variations A little Do n’t know 0% 5% 42% 5% 0% 21% 26%
  12. 12. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Outgoing IPR ‘Openness’ Creative Commons Attribution +/- Derivatives +/-Commercial +/- Share Alike 12
  13. 13. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 13 Give Me What I Want, What I Really, Really Want Your search returned 56,139 media items - 0 meet your licensing requirements...
  14. 14. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 14 Getting to know (and possibly love) Creative Commons
  15. 15. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Creative Commons Licences 1 • Just a licence, like any other • Standard terms • Familiarity • Legal status “debate” • Other licences are available...
  16. 16. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Creative Commons Licences 2 • Irrevocable / Perpetual • Summary / Legal Code / Symbols • Elements / Components • Porting and Versions • When is a CC licence not a CC licence?
  17. 17. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 CC Licences Elements BY – the attribution element NC – the non-commercial qualification ND – the non-derivative qualification SA – the ShareAlike qualification
  18. 18. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Creative Commons Licences 3 CC 0 CC BY CC BY-SA CC BY-ND CC BY-NC CC BY-NC-SA CC BY-NC-ND
  19. 19. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Which licence did you specify? 1. CC-0 2. CC BY 3. CC BY-SA 4. CC BY-ND 5. CC BY-NC 6. CC BY-NC-SA 7. CC BY-NC-ND 8. Various / non-CC 9. Don’t know 19 CC-0 CC BY-SA CC BY-NC Do n’t know CC BY-NC-ND 4% 78% 4% 0% 4% 4% 4% 0% 0%
  20. 20. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 BY – the Art of Attribution Who needs to be attributed? In what form do they have to be attributed? What if it’s not practical to attribute? The problem of ‘attribution stacking’
  21. 21. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 NC – Cut the Commerce! What does ‘non commercial’ mean? Applies to the activity, not the organisation Remedies for commercial ‘breach’ Control, not prohibition
  22. 22. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 ND – Don’t Get Derivative What is a derivative? How much change can I make? Collections Control, not prohibition
  23. 23. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 SA – ShareAlike Applies to derivatives New version must be licensed under a similar licence as the original
  24. 24. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Interoperability and Blending Tools at: www.web2rights.com/creativecommons Wizard 1: given materials, which CC licence can I use? Wizard 2: given a particular CC licence, what can I include? Open Government Licence (OGL) compatible with CC BY
  25. 25. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Some Scenarios for Discussion 1. Alphaville University decides it wishes to make its courseware available more openly to raise its profile and attract interest. It chooses a CC BY-NC- ND licence. A good choice?
  26. 26. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Some Scenarios for Discussion 2. Bucks Fizz College decides it wishes to develop and promote a community of business tutors collaboratively creating materials across the FE sector. It chooses a CC BY-NC-SA licence. A good choice?
  27. 27. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Some Scenarios for Discussion 3. Jisc Legal originally licensed its materials under a short, bespoke licence, allowing liberal use in the education context, but restricting commercial use and requiring permission for adaptation. It’s now moved to a CC BY licence. What were we thinking?!
  28. 28. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 28 Choosing a Creative Commons Licence – the consequences
  29. 29. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 The Consequences of the Choice Irrevocable But relicensing possible Choice of licence limits not only use, but what can be included Nothing’s barred... but people don’t ask
  30. 30. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 30 Including Other People’s Stuff in Your Resources
  31. 31. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Understanding the CC Licences A learning curve for projects, creators and rights holders The “not quite CC” syndrome • Education and changing perceptions • Understanding CC as permissions • Understanding CC compatibilities etc
  32. 32. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 The Patchwork Quilt A world of rich content and bright lights... often means many licences • Accepting limitations • Changing approach to development • Encouraging open, simple licensing
  33. 33. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 What’s the expected audience? 1. UK local/regional 2. UK national 3. European 4. English-speaking global 5. Global 6. Very varied 7. Don’t know 33 European English-speaking global UK national UK local/regional Global Very varied Do n’t know 10% 90% 0% 0% 0% 0% 0%
  34. 34. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Any Storm in a Port? Ported v unported licences Over focus on jurisdiction • Recognising the audience • Improved understanding of CC
  35. 35. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 What’s Your Attitude to IPR? 1. Anarchist 2. Boundaries need pushed 3. Pragmatic, not pedantic 4. Conservative & cautious 5. Strongly risk averse 6. Not sure 35 70% Pragmatic, not pedantic Conservative & cautious Anarchist Boundaries need pushed Strongly risk averse Not sure 0% 10% 0% 0% 20%
  36. 36. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Let’s Get Risqué! Altruism, anarchy, openness, transparency, copyright = copywrong • Recognition of IPR risk in open resources • A low risk threshold? • Champion risk-free resources
  37. 37. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Organisational attitude to open resources 1. Strong buy-in at all levels 2. Staff buy-in, but senior management untested 3. Project is testing the waters 4. Some organisational barriers 5. Not sure (yet!) 37 25% 35% 20% Staff buy-in, but seni.. Project is testing the ... Strong buy-in at all le... Not sure (yet!) Some organisational b... 5% 15%
  38. 38. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Yours, Mine, and Minefields Ownership of IPR in academic work Denial, and sensitivities • Senior management buy-in • Staff and student buy-in • A diplomatic approach to OER
  39. 39. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Asking the World... Getting third party permissions The world isn’t changing fast enough • Getting buy-in (not just legal) • Accept limits / alter current approach • Wait
  40. 40. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Including Other People’s Stuff Don’t ignore the issue Option 1: Get permission Option 2: Create an original replacement Option 3: Link or refer to the third party material Option 4: Include, with a warning as to licence limits
  41. 41. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Use of Licences & Statutory Exceptions Blanket licences and commercial licences seldom allow inclusion Fair dealing for illustration for instruction Fair dealing for criticism/review
  42. 42. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Copyright Audit Trail Lack of formalities Evidence of permission depends on risk Find the right balance – not easy Exercise reasonable scepticism over the right to grant permission
  43. 43. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 43 Top Tips for Avoiding Open Resource IPR Trouble
  44. 44. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Creating Open Resources Without (Legal) Tears 1. Copyright isn’t going to change much – live with that, and accept the legal reality 2. Be mindful of tensions and sensitivities – CC involves giving something away, forever 3. Avoid of complex licensing – it’s easy for things to get out of hand. “Link and split”!
  45. 45. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Creating Open Resources Without (Legal) Tears 4. Focus on using what’s available, rather than what you can’t have (easily) 5. Promote change in the creative world – many people do want to share, but the legal default is set otherwise 6. Get clarity as to ownership of copyright works, before they are created
  46. 46. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Creating Open Resources Without (Legal) Tears 7. Help out users – define your terms such as attribution and commercial use 8. Use and contribute CC licensed material to repositories, databases and collections 9. Move copyright up the agenda. The potential benefits (and savings) are huge.
  47. 47. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 On behalf of Jisc Techdis… …accessibility and inclusion
  48. 48. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Creating Open Resources Without (Legal) Tears 10. Use the support that’s available. You don’t need to do it on your own.
  49. 49. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 Sources of Support www.jisclegal.ac.uk www.web2rights.org.uk www.web2rights.com/OERIPRSupport/ www.creativecommons.org www.ipo.gov.uk
  50. 50. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 In summary… Sort out ‘incoming’ IPR Make life as easy as possible for users Use support
  51. 51. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 I’m now feeling… A. Rock solid B. Quietly confident C. Unsure D. On the verge of a nervous breakdown E. I’ll tell you in three months’ time 51 74% Rock solid Quietly confident Unsure On the verge of a ne... I’ll tell you in three ... 13% 9% 4% 0%
  52. 52. Intellectual Property Rights and Creative Commons Workshop 21 Nov 2014 52 Your questions
  53. 53. 53 This work, with the exception of logos, and any other content marked with a separate copyright notice, is licensed under a Creative Commons Attribution 3.0 Unported Licence. Attribution should be “© Jisc Legal – www.jisclegal.ac.uk – used under Creative Commons Attribution 3.0 Unported Licence” (with clickable URLs where possible). The use of logos in the work is licensed for use only on non-derivative copies. Further information at www.jisclegal.ac.uk/CopyrightPolicy.
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