Keynote: How iDEA is developing digital citizens - Kerensa Jennings
The Duke of York Inspiring Digital
Enterprise Award (iDEA) is an
international programme helping
people of all ages develop skills to
enhance their chances on the job
It is the digital and enterprise
equivalent of The Duke of
It's completely free and accessible
on any device all around the world.
Earn iDEA digital badges anytime,
anywhere you can get online.
iDEA is for everyone, young
people and adults alike.
Bronze is beginner level, Silver
intermediate and Gold advanced.
The iDEA bite size badges are
very flexible – you can do them
with your friends, on your own, or
in classroom, workshop or club
The challenges are split into
core categories, each with
their own set of badges.
As well as being fun, the
badges provide a
visual acknowledgment of
achievement which can then
lead to increased employment
marketability in the
technology and enterprise
iDEA has developed a Record
of Achievement. This enables
learners at any point in their
learning experience to
download, print and share
their iDEA achievements to
Citizen BadgesCitizen BadgesCitizen BadgesCitizen Badges
Digital awareness, safety and ethics.
Worker BadgesWorker BadgesWorker BadgesWorker Badges
Tools and techniques which are useful in the workplace.
Maker BadgesMaker BadgesMaker BadgesMaker Badges
Digital creativity and how to build and make in the digital world.
Entrepreneur BadgesEntrepreneur BadgesEntrepreneur BadgesEntrepreneur Badges
Learn how to originate ideas and bring them to life.
Gamer BadgesGamer BadgesGamer BadgesGamer Badges
Gamification techniques and how to make games.
Independent BadgesIndependent BadgesIndependent BadgesIndependent Badges
Badges we are making with partners to accredit their digital and
enterprise learning events and experiences.
iDEA badges support vocational training as
well as formal and informal learning.
iDEA badges have been mapped against the
UK National Curricula as well as the Skills
Framework for the Information Age.
Many Organisers are using iDEA resources
as valuable CPD to become acquainted with
key digital and enterprise skills and knowledge
e.g. about cloud computing, the Internet of
Things and key aspects of digital literacy.
iDEA accredits partner activities
such as learning events and
Points earned from participating
in these activities count towards
the iDEA Bronze Award.
iDEA has created two key features for
anyone who organises cohorts of
First, Organisers can RERERERE----DODODODO completed
badges without losing points.
Organisers are able to practice in
advance and demonstrate badges during
This makes using the website with a
group simple and effective and gives
Organisers valuable CPD opportunities.
Secondly, Organiser Codes enable the
iDEA team to track ANALYTICSANALYTICSANALYTICSANALYTICS for users
by linking learners to their institution.
The iDEA team can generate a snapshot
of learner progress for Organisers.
Different institutions can have multiple
Organiser Codes which can be used to
gather analytics for each cohort.
Contact the iDEA team via the
link on the website to ask for a
standard account to be
upgraded to Organiser Status.
It is helpful to the team if you
can provide details about your
institution and/or class when
applying for your free
iDEA HQ will ask you
what you need and
send you Organiser
Codes via email to
The Organiser Code is
what will be used to
link your learners to
your institution and to
help you trace the
Learner information and security is protected.
Ask your learners to input the ‘Organiser
Code’ we assign you. They can do this
anytime, to link back to all previous activity.
If the learner already has an active account,
ask them to update their profile: edit
profile, input the Organiser Code and press
The learner will then see a green
banner confirming that their profile
has been updated.
When a user is logged into their
Organiser account they will be
able to see a RERERERE----DO BADGEDO BADGEDO BADGEDO BADGE
button on each complted badge.
By clicking this button the
Organiser can go back and start
the badge again without losing
The iDEA Badge Directory and
other useful resources are
available for download at: