New Models for News     Journalism Interactive  Gainesville, Fla., Feb. 8, 2013
Digital First Media
DFM’s Print ScalePrint Circulation
DFM’s Digital Scale                       1    Yahoo!-ABC News NetworkNews Category Reach    2                       3    ...
Where We Were: 2011• Shrinking staffs.• Unsustainable cost structure.• Too many journalists focused on production, not the...
Thunderdome
T-Dome Functions              Centralization of              non-local news                editing and                prod...
Easy. Right? …
Easy. Right? … Uh, no.
What Is an Intrapreneur?• "A person within a large corporation who takes direct  responsibility for turning an idea into a...
What Is an Intrapreneur?• "A person within a large corporation who takes direct  responsibility for turning an idea into a...
Things You Still Hear…• “That’s not how we do  things.”• “That’s not my job.”• “The business people  will deal with that.”...
Coverage: Newtown• More than 60 DFM journalists from 20-  plus papers in CT, MA, PA, NY, VT and  CO contributed to the cov...
Sharing: Tech Review• Story was published in Oakland Oct. 3 and shared via  Thunderdome.• Posted on 25 DFM sitesPage views...
Creation: 2012 Election• Oct. 31-Nov. 7:• 50 Thunderdome-produced election   stories• 691,495 page views• Three stories = ...
Support: St. Paul Elections• St. Paul CAR editor Mary Jo Webster  and producer/developer Brian  Henderson worked with data...
Curation: Denver Debate ChatDFM metrics:• DFM PVs: 198,756• DFM Uniques: 160,495Externally syndicated by:y:• Bellmedia, KQ...
A                 K KF                  IC OF  Go o dm o rn i n g !                 SA TY U DYHR                  T R OR A...
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New Models for News | Background on Digital First Media by Jim Brady | Journalism Interactive Conference 2013 | journalism...
New Models for News | Background on Digital First Media by Jim Brady | Journalism Interactive Conference 2013 | journalism...
New Models for News | Background on Digital First Media by Jim Brady | Journalism Interactive Conference 2013 | journalism...
New Models for News | Background on Digital First Media by Jim Brady | Journalism Interactive Conference 2013 | journalism...
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New Models for News | Background on Digital First Media by Jim Brady | Journalism Interactive Conference 2013 | journalisminteractive.com/2013/

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New Models for News | Background on Digital First Media by Jim Brady | Journalism Interactive Conference 2013 | journalisminteractive.com/2013/

PRESENTER: Jim Brady, Editor-in-Chief of Digital First Media, @jimbradysp

DESCRIPTION: Presentation on Digital First Media, which jointly manages the Journal Register Company and MediaNews Group, with more than 800 print and online products serving 57 million Americans each month. The presentation also discusses the launch of Project Thunderdome, which will redefine how the company produces journalism for the digital age by creating a centralized team that produces high-quality non-local journalism for all JRC properties on all platforms.

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New Models for News | Background on Digital First Media by Jim Brady | Journalism Interactive Conference 2013 | journalisminteractive.com/2013/

  1. 1. New Models for News Journalism Interactive Gainesville, Fla., Feb. 8, 2013
  2. 2. Digital First Media
  3. 3. DFM’s Print ScalePrint Circulation
  4. 4. DFM’s Digital Scale 1 Yahoo!-ABC News NetworkNews Category Reach 2 3 NBC News Digital HPMG News 4 CNN Network 5 CBS News 6 USATODAY Sites 7 FOXNEWS.COM* 8 DFM Network 9 Examiner.com Sites 10 BBC 11 Slate 12 Belo 13 U.S. News 14 NBC Owned TV Stations 15 The Atlantic Consumer Media 16 WorldNews Network 17 ABC OTV 18 NPR.ORG 19 Scripps Television Group 20 THEBLAZE.COM
  5. 5. Where We Were: 2011• Shrinking staffs.• Unsustainable cost structure.• Too many journalists focused on production, not the creation of compelling local content. – our only competitive advantage.• Different print designs, web designs and content management systems from property to property.• No common ad map on print and digital.• No ability to take advantage of scale.• Not enough digital focus.• In short … too much inefficiency.
  6. 6. Thunderdome
  7. 7. T-Dome Functions Centralization of non-local news editing and production Creation of Creation of new DFM-wide traffic- andeditorial support revenue-drivingnetwork with key content digital channels capabilities
  8. 8. Easy. Right? …
  9. 9. Easy. Right? … Uh, no.
  10. 10. What Is an Intrapreneur?• "A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation.” -- The American Heritage Dictionary
  11. 11. What Is an Intrapreneur?• "A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation.” -- The American Heritage Dictionary
  12. 12. Things You Still Hear…• “That’s not how we do things.”• “That’s not my job.”• “The business people will deal with that.”• “If it’s such a good idea, how come no one else has done it?”• “This will destroy journalism.”
  13. 13. Coverage: Newtown• More than 60 DFM journalists from 20- plus papers in CT, MA, PA, NY, VT and CO contributed to the coverage.• Thunderdome’s data, video and curation teams collaborated with local newsrooms.• Thunderdome filled in any gaps in what local could handle.• Thunderdome made sure all of DFM knew what Newtown content was being produced across the company – and the country.
  14. 14. Sharing: Tech Review• Story was published in Oakland Oct. 3 and shared via Thunderdome.• Posted on 25 DFM sitesPage views for Oct. 3-Nov. 11• Oakland Press: 7,000• LA Daily News: 114,000• MercuryNews: 72,000• Total: 390,000
  15. 15. Creation: 2012 Election• Oct. 31-Nov. 7:• 50 Thunderdome-produced election stories• 691,495 page views• Three stories = half of all page views• 12-hour programmed live chat = 45,000 uniques and 67,000 page views.• MercuryNews.com posted 45/51 items and totaled 267,000 page views.• 25 of 67 sites surveyed posted 0-3 stories (less than 5% of election- related content) 15
  16. 16. Support: St. Paul Elections• St. Paul CAR editor Mary Jo Webster and producer/developer Brian Henderson worked with data team• Planning started 4 weeks before election• Responsive design (mobile)• Because state site crashed, reporters were able to use results in deadline reporting• Generated 700,000+ page views “In the end, it saved us a big chunk of money as it allowed us not to pay for APs election-day results feed. … From our perspective, (this was) absolutely nothing but a success.” - Chris Clonts, St. Paul Pioneer Press 16
  17. 17. Curation: Denver Debate ChatDFM metrics:• DFM PVs: 198,756• DFM Uniques: 160,495Externally syndicated by:y:• Bellmedia, KQED-NPR, Postmedia- Canada.com, Vocento EEUU, Democrat- Herald, Vancouver Sun, Lincoln Journal Star, Rappler]External metrics:• Non-DFM PVs: 1.5m page views
  18. 18. A K KF IC OF Go o dm o rn i n g ! SA TY U DYHR T R OR A E E TheMiddletownPressTo p 5 n e w s fe e d1 2 3 4 5 888-969-0949 Home delivery: $3.75 w eekly Mail delivery in state: One year : $161.20. Six m ont hs: $80.60. Thr ee mont hs: $40.60. Publisher r eser ves t he right t o change prices at any t ime. Delivery: If you did not r eceive your paper, call w eekdays 5:30 a.m . t o 5 p.m., Sat ur day and Sunday, 7 t o 10 a.m.S t a r re p o rt Ho t s h o t Publisher: Tom Wiley, t w iley@jour nalr egist er.com Group editor: M at t DeRienzo, mderienzo@journalregist er.com Editor: John Berr y, 860-489-3121, ext . 333, jber r y@journalr egist er.com Managing editor: Ann DeMat teo, 860-347-3331, ext . 235, ademat teo @middletownpress.com Sports editor: Joseph Pellet ier, ext . 226, jpellet ier @middle t ow npr ess.com, spor t s @middlet ow npr ess.com Call in scores after 5 p.m. Photo editor: Cat herine Avalone, ext . 289, cavalone @middlet ow npr ess.com Reporters: Jef f M ill, ext . 221, jmill@middlet ow npress. com; Jonet t a Badillo, ext . 220, jbadillo@middlet ow npr ess. com; Laur en Siever t , ext . 215, lsiever t @middlet ow npr ess. com; Jim Salemi, ext . 288, jsalemi@middlet ow npr ess.com 800-347-3331 Advertising director: John Gallacher, ext . 156, jgallacher @middlet ow npr ess.com Classified advertising: Sam Spencer, ext . 131, sam @middlet ow npr ess.com Advertising sales: Michael Giannone, ext . 153, mgiannone @middlet ow npr ess.com; Leslie Fr iedlander, ext . 154, lf riedlander @ct cent r al.com; Daw n Gr ady, ext . 250, dgr ady @middlet ow npr ess.com W h a t’s h o t / W h a t’s n o t F IS Y U DYHR IN H OR A E E The Middlet ow n Pr ess ( USPS 3475 500) is published daily. Postmaster: Send addr ess changes t o The Middlet ow n Press, 386 M ain St ., 4t h Floor, Middlet ow n 06457. Vacat ion r equest s should be submit t ed one w eek in advance. Copy- right 2012. No r epr oduct ion or r euse of mat er ial w it hout express w rit t en consent . To r equest per mission t o r eprint mat er ial, cont act t he edit or.
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