PRESENTER: Michael Humphrey, Colorado State University DESCRIPTION: Why UX Design Matters. Part of Journalism Interactive 2013 conference Teach-A-Thon. Educators were given 5 minutes to talk about curriculum ideas, tools, class assignments and more to help digital journalism educators. Journalisminteractive.com

1. User Experience
Design In Journalism
Michael Humphrey
Colorado State University

2. User experience is not about the
inner workings of a product or
service.
(Creator-centric)
User experience is about how it
works on the outside, where a
person comes into contact with it.
(Consumer-centric)
The Elements of User Experience
Jesse James Garrett

3. What is UX Used For?
Discipline / Strategy / Philosophy
Websites
Devices
Retail

4. Could UX Apply In Journalism?
Peter Moorville, 2004: The UX Honeycomb

5. Could UX Apply In Journalism?
Alex Gamela, 2011: 'JUX' Honeycomb
From Usable From Desirable
From Accessible

6. Aren't We Doing This?
Let's See ...

7. User: Wants To Be Informed
… Not Overwhelmed or Misinformed
How much information is useful?
What are the qualities of
veritification that create a sense
of credibility?
(Anonymous source vs. Press
conference.)

8. User: Wants Organization
… Not Clutter or Confusion
How are they seeking the
information?
What format best fits breaking news?
Sentence/grafs, lists, video, social
media, liveblogs, all, none?

9. User: Wants Interaction
… Not Trolling (At Least Most)
Free-for-all vs. Curated
conversation?
What does a user expect of
information that they share?

10. How Do We Find Out?
Users & User Data

A/B Testing, Surveys, Focus Groups

Analytics (but be careful)

Social/Comments Sentiment Meters

Retention/Sentiment Testing
Usability products

Heat Map Analytics

Mouse Tracers

Navigation Flow Analytics
Flowcharts/Checklists

Create procedures for certain news

Reflect results of UX research

11. How do we apply UX in the
classroom?
Three ideas:

Spend a section of your class turning the
students into users/testers.

Have students apply two very different
approaches to a project and conduct an A/B test.

Bring a focus group of users verbally critique a
group project.