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Open Day JIC: SME Instrument, Jordi Cusidó Roura

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Open Day JIC: SME Instrument, Jordi Cusidó Roura

  1. 1. Winning on Impact: how to make your business case
  2. 2.  PhD in Engineering ‘08 UPC  Design Thinking Executive ’12 STANFORD  Ignite Program Postgraduate ‘11 STANFORD  European Patent Law ‘11 CEIPI  Engineering Degree ‘05 UPC  CEO and Co-Founder of SMARTIVE, HealthApp, Ignite & Garage Lab.  European Expert Evaluator for the SME Program  10 years of academic experience at UPC, UVic, EADA  UPC, Best Thesis Award 2010  VALORTEC Award 2011 (Best Business Plan for Start-Up) Jordi Cusidó Roura Who am I? 1
  3. 3. The SME Program
  4. 4. The Examiner Role Treat Proposals as an investor. 10 pages are considered as elevator pitch.
  5. 5. • Is there any user need? • Which will be the impact? • Which is the actual market opportunity? • Who are the competitors? • Which are the barriers of entrance? • Is there any competitive advantage? • Who are the early adopters? Defining Business Opportunity
  6. 6. Useful tools
  7. 7. Provide Clear Information TSI Tecnitest Tecnology Market TECNATOM
  8. 8. Use Figures Forecaste, Price Turbines Price SaaS (Euros/month/turbine) Income Statement Account Sales Saas Cost of sales Assets Expenses Personal cost Project Cost (I+D) EBIT PERSONNEL 2015 2016 2017 2018 2019 200 1.056 2.000,0 3.500 4.500 200 € 200 € 200 € 200 € 200 € 480.000 € 2.534.400 € 4.800.000 € 8.400.000 € 10.800.000 € -48.000 € -253.440 € -480.000 € -2.103.000 € -2.321.000 € -11.369 € -31.369 € -73.700 € -73.700 € -73.700 € -159.600 € -915.400 € -2.096.200 € -2.341.460 € -2.575.606 € -240.309 € -391.888 € -1.073.984 € -1.989.824 € -2.280.324 € 20.722 € 942.303 € 1.076.116 € 1.892.016 € 3.549.370 € 6 10 20 40 50 Reduce wind turbine maintenance cost by 20%: €44 million annually in the Spanish market, €190 million per year in Europe and €440 million annually in the world market. Reduce wind turbine operation cost and component replacement of cost by 20%: a standard park of 50 MW (16 turbines) installation power working 2,100 hours per year faces production losses of at least €378,000 annually. Our system enables 20% savings of €75,600 (€4,725 per turbine).
  9. 9. • Unclear or unrealistic statements “It is expected that the humanity increases the interest to explore the space” • Non detailed information “the market is big and grows exponentially” • Just focus on the Technology or Science behind Things to avoid
  10. 10. • Treat the proposal as it was for an investor • Stay focused to provide market evidence • Use clear figures • Graphical examples are welcome • Draft clearly your initial strategy Recomendations
  11. 11. Jordi Cusidó CEO Almeria 40, F. 08226. Terrassa Ignite Technologies +34 620 602 495 Info@ignitershub.com Contact 2 Jordi Cusidó – CEO Almeria 40, F. 08226. Terrassa Ignite Technologies +34 620 602 495 jordi.cusido@ignitetech.org

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