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Presentations
  that Sell
 How to avoid sucking the life
  out of your next meeting




           © 2009 James Hipkin
Presentations
                     2% Sell




98% Suck


           2
Presentations
Need Structure
• Foundation

• Framing

• Decorating

• Selling


                 3
Find the thread of steel
           4
Thread of Steel


• Is the foundation

• Ties it together




                      5
Build the frame
       6
Slides are the Frame

• One point
• Consistent layout
• Page numbers


                 7
Keep it Short

• On point
• Grammar optional
• Only what’s needed


              8
Use Notes

• For support points

• Distribution

• Or write a memo



                       9
Fonts
• Bigger = better
• < 24 point = bad
• Sans serif better
• > 1 font = bad

                10
Make it Pretty
      11
Accents

• Bold or color for accent
• Italics hard to read



                  12
Color

• Contrast good
• Color over color is bad
• Color over texture is worse


               13
Visuals are
   Important

• Make points

• Are memorable

• Tell stories



                  14
Selling
   15
Present with Passion

• Bold strokes

• Energy

• Positive



                 16
They Buy You
• Stand
• Confidence = authority
• Listen with eyes
• No handouts

                17
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Presentations That Sell

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What I've learned and think about presentations that sell. Or, how to avoid sucking the life out of your next meeting.

Presentations That Sell

  1. 1. Presentations that Sell How to avoid sucking the life out of your next meeting © 2009 James Hipkin
  2. 2. Presentations 2% Sell 98% Suck 2
  3. 3. Presentations Need Structure • Foundation • Framing • Decorating • Selling 3
  4. 4. Find the thread of steel 4
  5. 5. Thread of Steel • Is the foundation • Ties it together 5
  6. 6. Build the frame 6
  7. 7. Slides are the Frame • One point • Consistent layout • Page numbers 7
  8. 8. Keep it Short • On point • Grammar optional • Only what’s needed 8
  9. 9. Use Notes • For support points • Distribution • Or write a memo 9
  10. 10. Fonts • Bigger = better • < 24 point = bad • Sans serif better • > 1 font = bad 10
  11. 11. Make it Pretty 11
  12. 12. Accents • Bold or color for accent • Italics hard to read 12
  13. 13. Color • Contrast good • Color over color is bad • Color over texture is worse 13
  14. 14. Visuals are Important • Make points • Are memorable • Tell stories 14
  15. 15. Selling 15
  16. 16. Present with Passion • Bold strokes • Energy • Positive 16
  17. 17. They Buy You • Stand • Confidence = authority • Listen with eyes • No handouts 17

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