Presentations That Sell

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What I've learned and think about presentations that sell. Or, how to avoid sucking the life out of your next meeting.

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Presentations That Sell

  1. 1. Presentations that Sell How to avoid sucking the life out of your next meeting © 2009 James Hipkin
  2. 2. Presentations 2% Sell 98% Suck 2
  3. 3. Presentations Need Structure • Foundation • Framing • Decorating • Selling 3
  4. 4. Find the thread of steel 4
  5. 5. Thread of Steel • Is the foundation • Ties it together 5
  6. 6. Build the frame 6
  7. 7. Slides are the Frame • One point • Consistent layout • Page numbers 7
  8. 8. Keep it Short • On point • Grammar optional • Only what’s needed 8
  9. 9. Use Notes • For support points • Distribution • Or write a memo 9
  10. 10. Fonts • Bigger = better • < 24 point = bad • Sans serif better • > 1 font = bad 10
  11. 11. Make it Pretty 11
  12. 12. Accents • Bold or color for accent • Italics hard to read 12
  13. 13. Color • Contrast good • Color over color is bad • Color over texture is worse 13
  14. 14. Visuals are Important • Make points • Are memorable • Tell stories 14
  15. 15. Selling 15
  16. 16. Present with Passion • Bold strokes • Energy • Positive 16
  17. 17. They Buy You • Stand • Confidence = authority • Listen with eyes • No handouts 17

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