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5 Questions to Ask Before Rebranding - Dixon|James

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Thinking about rebranding? Here are five fundamental questions to ask before embarking on the process. Visit our Rebranding Experts blog http://www.dixon-james.com/xtra-xtra/?c=rebranding for insight on other key topics and perspectives from the Dixon|James team

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5 Questions to Ask Before Rebranding - Dixon|James

  1. 1. FIVE QUESTIONS TO ASK BEFORE REBRANDING Dlxon | James Rebranding Xperts
  2. 2. REBRANDING IS A TIME, ENERGY AND RESOURCE INTENSIVE PROCESS. TO DETERMINE IF YOU ARE READY FOR A REBRANDING, ANSWER THESE FIVE QUESTIONS:
  3. 3. WHAT PROBLEM ARE WE TRYING TO SOLVE?
  4. 4. TWO. HOW DOES REBRANDTNG AUGN WTTH OUR STRATEGIC PLAN? :1 I’ 1
  5. 5. TH EIIA/ HAT IS IT ABOUT OUR CURRENT BRAND THAT LIMITS OUR SUCCESS?
  6. 6. FIVE. 2“ DO WE HAVE THE RESOURCES TO SUCCESSFULLY REBRAND?
  7. 7. DIxon| James Rebranding Xperts Jim Heininger jIm. heininger@dixOn—james. COm www. rebrandingxperts. com

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