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This presentation was delivered at the Canadian Council for the Advancement of Education (CCAE) 2013 National Conference in St. John's, Newfoundland and Labrador, June 8-10, 2013.
Digital Strategy impacts more external (and internal) university stakeholders more frequently and more consistently than any other method of engagement. Learn why digital strategy in the external portfolios (university/external relations and advancement) is critical to the success of every university’s strategic goals, how to create a digital strategy unit at your university, and how to measure its overall performance and efficacy for the university
1. Discover the opportunities for the modern university in strategic creation of an institutional Digital Strategy.
2. Recognize how changes in higher education require institutional Digital Strategy for Canadian universities.
3. Develop a three-prong approach for successfully implementing institutional Digital Strategy across a complex landscape.
4. Review success stories based on quantitative analytics and understand how to continuously optimize your institutional Digital Strategy.