Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Scribd will begin operating the SlideShare business on September 24, 2020 As of this date, Scribd will manage your SlideShare account and any content you may have on SlideShare, and Scribd's General Terms of Use and Privacy Policy will apply. If you wish to opt out, please close your SlideShare account. Learn more.
Published on
www.retaildesigninstitute.org 8What Makes a Destination? © Retail Design Institute 2016
Today customers have an ever increasing
number of touchpoints to engage a brand, its
products and services. The number of brand
touchpoints have increased exponentially
over the past two decades. The pressures of
our “all on, all the time” society has increased
our need for value, not just in the goods and
services we purchase but also in the quality
of interactions, and experiences we have.
Customers have a sense of entitlement and
they are willing to pay a premium for better
service. Brands are investing and improving
the customer experience not only to secure
a positive brand perception but also to elicit
new customers and opens the doors to ad-
ditional revenue opportunities.
OMNI-
EXPERIENCE SMART MOBILES
PRINT MEDIA
EXPERIENCE CENTERS
SHOP IN SHOP
IN-STORE DIGITAL
SOCIAL MEDIA
PHYSICAL STOREONLINE RETAIL
© LITTLE 2016