A highly visual and engaging presentation that combines inspiration with innovation. Presented by James Farnell at the offices of Little in Newport Beach - the topic explores innovative and award-winning approaches, technologies and materials that make up todays retail environments. It includes inspiring ways to blend both the physical and digital to create more unique, personalized and engaging retail experiences.
About the Presenter: James Farnell is Creative Director for Little’s Brand Experience Studio based in Southern California, a member of the Retail Design Institute's Board of Directors and currently serves the Institute as International President. He is a retail designer, passionate about creating engaging, memorable experiences across multiple retail categories. His recent projects include the new Active Coastal Lifestyle Brand Bunulu and the ‘Name Your Price’ menu concept for Downtown Credo at Florida Hospital (Award of Honor, AIA Orlando & Award of Merit, AIA Orange County).
Cover Credit: “Hipster (Emoji): This emoji indicates the presence of a typical 20- to 30-year-old with a 1920s-inspired haircut and ocular degeneration (or simply its pretense) requiring thick, dark-rimmed eyewear. A carefully groomed beard suggests experiences such as a vintage-typewriter party or being in a newly gentrified crackhouse-turned-artisan speakeasy. A word of caution: the prototypical hipster possesses no self-awareness, so this emoji is employed only in reference to others. “ Source ‘Our own emojis, designed for life in Ottawa’ OttawaCitizen.com by Bruce Deachman & Andrew King.
2. Identify emerging global retail trends by
referencing benchmark projects that
seek to connect with customers’ emotions
and bring them closer to retailers’ brands.
13. “Computers and smart devices are among
the greatest intellectual gifts ever created for
man, but if not balanced with human contact,
may offer little to develop ones heart.”
Angela Ahrendts - Head of Retail, Apple
22. A growing appetite for retail with a more culturally
enriching, harder-to-come-by, experiential accent.
Customers want an authentic story - they are
searching for meaning and greater depth to brands
and a curated product selection.
Enriched
27. To create a meaningful relationship with your
customer we need to engage with them on a personal
level - making your offer feel tailor made for each of
them. Brands are transforming their stores from
selling spaces into creative hubs.
Bespoke
32. The physical store remains a key for experiential,
communal brand experiences – spurring sales across
other channels. Offering a localized experience for
staff & customers providing a sense of ownership and
belonging in the neighborhood.
Social
37. Focused towards tangible, real experiences and
engaging your senses. These stores are opportunities
to feel the brand as much as you see it. Taking the
experience from selling to seduction.
Sensory
41. Seeking the attention of customers by disrupting their
journey. Offering shoppers unexpected delight
through powerful digital signage, an engaging scent,
contrasting color, humor or bold architectural forms -
to be memorable.
Disruptive
57. We share in common a passion for design
and the skill to craft memorable experiences.
www.slideshare.net/JFarnell
Thank you.
58. Cover Credit: “Hipster (Emoji): This emoji indicates the presence
of a typical 20-to-30 year-old with a 1920s-inspired haircut and
ocular degeneration (or simply its pretense) requiring thick, dark-
rimmed eyewear. A carefully groomed beard
suggests experiences such as a vintage-typewriter party or
being in a newly gentrified crackhouse-turned-artisan
speakeasy.
A word of caution: the prototypical hipster possesses no self-awareness, so this emoji is employed only in
reference to others. “
Source ‘Our own emojis, designed for life in Ottawa’ OttawaCitizen.com
by Bruce Deachman & Andrew King