1.
PERSONAL
ENGAGING RETAIL PRACTICES, INNOVATIONS AND EMERGING
TRENDS THAT EMOTIONALLY CONNECT WITH THE CUSTOMER
FUTURE OF RETAIL

2.
Identify emerging global retail trends by
referencing benchmark projects that
seek to connect with customers’ emotions
and bring them closer to retailers’ brands.

3.
Personalization is about
understanding the customer’s needs
to deliver a unique brand experience
that’s customized for them.

4.
H Y P E R
C O N N E C T E D

5.
H Y P E R
D I S T R A C T E D

6.
R E : H U M A N I Z E

7.
9FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Localized Tanner Goods, Aesop, Shinola
Var. Downtown, United States

8.
M E A N I N G
Experiences forge meaningful connections
between shoppers & brands. Transcend
transactions through storytelling and context.

9.
Customers want a story.
They are searching for meaning and greater
depth to the brands or products they choose.
Se·mi·ot·ics

10.
12FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Omni-Experience Shinola
New York, United States

11.
“Computers and smart devices are among
the greatest intellectual gifts ever created for
man, but if not balanced with human contact,
may offer little to develop ones heart.”
Angela Ahrendts - Head of Retail, Apple

12.
B A K E R T W E E T

13.
Search for ways to implement change…
to stay fresh in front of the customer
while maintaining momentum in
a rapidly changing world.

14.
M E M O R I E S
Experiences forge meaningful connections
between shoppers & brands. Transcend
transactions through storytelling and context.

15.
Designers are exploring how to
tap into customer emotions
in a more methodical and
considered manner.

16.
M O M E N T S
“It's not about sweating and exercising.
It’s about socializing and
the freedom it represents”.
2013
1973

17.
Idea5
Enriched
Disruptive
Sensory
Bespoke
Social

18.
A growing appetite for retail with a more culturally
enriching, harder-to-come-by, experiential accent.
Customers want an authentic story - they are
searching for meaning and greater depth to brands
and a curated product selection.
Enriched

19.
23FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Enriched Muji
New York, United States

20.
24FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Enriched Toms Shoes Cafe & Store
Multiple Locations

21.
25FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Enriched Nixon
New York, United States

22.
To create a meaningful relationship with your
customer we need to engage with them on a personal
level - making your offer feel tailor made for each of
them. Brands are transforming their stores from
selling spaces into creative hubs.
Bespoke

23.
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Bespoke Stance
New York, United States

24.
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Bespoke Kit & Ace
New York, United States

25.
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Bespoke Polo Ralph Lauren,
New York, United States

26.
The physical store remains a key for experiential,
communal brand experiences – spurring sales across
other channels. Offering a localized experience for
staff & customers providing a sense of ownership and
belonging in the neighborhood.
Social

27.
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Social Leroy Merlin
Le Havre, France

28.
34FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Social Apple Store
Union Sq, San Francisco, United States

29.
35FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Social Downtown Credo by Little
Orlando, FL

30.
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Social Downtown Credo by Little
Orlando, FL

31.
Focused towards tangible, real experiences and
engaging your senses. These stores are opportunities
to feel the brand as much as you see it. Taking the
experience from selling to seduction.
Sensory

32.
38FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Sensory Mast Bros, Brooklyn, NY
Perch, Atlanta, GA

33.
39FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Sensory Hunter
Regent St, London, United Kingdom

34.
40FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Sensory Bunulu by Little
Florida, United States

35.
Seeking the attention of customers by disrupting their
journey. Offering shoppers unexpected delight
through powerful digital signage, an engaging scent,
contrasting color, humor or bold architectural forms -
to be memorable.
Disruptive

36.
42FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Disruptive Kith
Brooklyn, New York, United States

37.
43FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Gentle Monster,
Busan, Korea (shown above). 79 Grand Street, New York (recently opened).
Busan Flagship Store
78-1, Gwangbok-Ro, Jung-Gu, Korea
The Kitchen (Pop-Up)
Sins Gansu-Gil, Seoul, Korea
Disruptive Gentle Monster
Korea & United States

38.
44FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Disruptive Samsung 837
New York, United States

39.
46FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
A growing appetite for retail with a more culturally enriching, harder-to-come-by,
experiential accent. Customers want an authentic story - they are searching for
meaning and greater depth to brands and a curated product selection.
Enriched
Seeking the attention of customers by disrupting their journey. Offering shoppers
unexpected delight through powerful digital signage, an engaging scent, contrasting
color, humor or bold architectural forms - to be memorable.
Disruptive
Focused towards tangible, real experiences and engaging your senses. These stores
are opportunities to feel the brand as much as you see it. Taking the experience from
selling to seduction.
Sensory
To create a meaningful relationship with your customer we need to engage with then
on a personal level - making your offer feel tailor made for each of them. Brands are
transforming their stores from selling spaces into creative hubs.
Bespoke
The physical store remains a key for experiential, communal brand experiences –
spurring sales across other channels. Offering a localized experience for staff &
customers providing a sense of ownership and belonging in the neighborhood.
Social
Summary

40.
Design for event based
happenings influenced by the
internet of things calling for more
adaptive architecture.

41.
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WithMe
Chicago, United StatesInternet of Things Target OpenHouse
San Francisco

42.
Retail will need to include an
array of physical & non-physical
diverse formats.

43.
50FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Test Labs IKEA Space 10
Stockholm, Sweden

44.
Focus on factors that support
human health and well-being
in buildings that lead to a
positive outcome.

45.
52FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Salutogenics Symantec Corporate Campus by Little
Mountain View, Northern California

46.
A transformation of the retail journey,
slow stores will offer an antidote to
many consumers’ hyper-connected,
over-stimulated lives.

47.
54FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Slow Stores Beauty Brands, 152 Elizabeth Street & Tokyo Bike
Multiple Locations

48.
Transending transactions where the
true value and investment is time. A
collaboration between retailer that
creates a unique exchange.

49.
56FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Re:Think The Inutilious Retailer
New York, United States

50.
We share in common a passion for design
and the skill to craft memorable experiences.
www.slideshare.net/JFarnell
Thank you.

51.
Cover Credit: “Hipster (Emoji): This emoji indicates the presence
of a typical 20-to-30 year-old with a 1920s-inspired haircut and
ocular degeneration (or simply its pretense) requiring thick, dark-
rimmed eyewear. A carefully groomed beard
suggests experiences such as a vintage-typewriter party or
being in a newly gentrified crackhouse-turned-artisan
speakeasy.
A word of caution: the prototypical hipster possesses no self-awareness, so this emoji is employed only in
reference to others. “
Source ‘Our own emojis, designed for life in Ottawa’ OttawaCitizen.com
by Bruce Deachman & Andrew King

52.
BRANDEXPERIENCESTUDIO
BREAKTHROUGHIDEASTHATCREATEUNIQUEEXPERIENCES
RESULTS BEYOND ARCHITECTURE
www.LittleOnline.com
James Farnell RDI, MCSD, LEED
Creative Director, Brand Experience Studio, Little
International President, Retail Design Institute
Twitter: @FarnellJames
Instagram: @JamesFarnell
Email: JFarnell@LittleOnline.com