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PERSONAL
ENGAGING RETAIL PRACTICES, INNOVATIONS AND EMERGING
TRENDS THAT EMOTIONALLY CONNECT WITH THE CUSTOMER
FUTURE OF RETAIL
Identify emerging global retail trends by
referencing benchmark projects that
seek to connect with customers’ emotions
and bring them closer to retailers’ brands. 

Future of Retail: Personal
Personalization is about
understanding the customer’s needs
to deliver a unique brand experience
that’s customized for them.
H Y P E R
C O N N E C T E D
H Y P E R
D I S T R A C T E D
Future of Retail: Personal
R E : H U M A N I Z E
9FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Localized Tanner Goods, Aesop, Shinola
Var. Downtown, United States
M E A N I N G
Experiences forge meaningful connections
between shoppers & brands. Transcend
transactions through storytelling and context.
Customers want a story.
They are searching for meaning and greater
depth to the brands or products they choose.
Se·mi·ot·ics
12FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Omni-Experience Shinola
New York, United States
“Computers and smart devices are among
the greatest intellectual gifts ever created for
man, but if not balanced with human contact,
may offer little to develop ones heart.”
Angela Ahrendts - Head of Retail, Apple
Future of Retail: Personal
Future of Retail: Personal
B A K E R T W E E T
Search for ways to implement change…
to stay fresh in front of the customer
while maintaining momentum in
a rapidly changing world.
M E M O R I E S
Experiences forge meaningful connections
between shoppers & brands. Transcend
transactions through storytelling and context.
Designers are exploring how to
tap into customer emotions
in a more methodical and
considered manner.
M O M E N T S
“It's not about sweating and exercising.
It’s about socializing and
the freedom it represents”.
2013
1973
Idea5
Enriched
Disruptive
Sensory
Bespoke
Social
A growing appetite for retail with a more culturally
enriching, harder-to-come-by, experiential accent.
Customers want an authentic story - they are
searching for meaning and greater depth to brands
and a curated product selection.
Enriched
23FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Enriched Muji
New York, United States
24FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Enriched Toms Shoes Cafe & Store
Multiple Locations
25FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Enriched Nixon
New York, United States
Future of Retail: Personal
To create a meaningful relationship with your
customer we need to engage with them on a personal
level - making your offer feel tailor made for each of
them. Brands are transforming their stores from
selling spaces into creative hubs.
Bespoke
28FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Bespoke Stance
New York, United States
29FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Bespoke Kit & Ace
New York, United States
30FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Bespoke Polo Ralph Lauren,
New York, United States
Future of Retail: Personal
The physical store remains a key for experiential,
communal brand experiences – spurring sales across
other channels. Offering a localized experience for
staff & customers providing a sense of ownership and
belonging in the neighborhood.
Social
33FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Social Leroy Merlin
Le Havre, France
34FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Social Apple Store
Union Sq, San Francisco, United States
35FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Social Downtown Credo by Little
Orlando, FL
36FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Social Downtown Credo by Little
Orlando, FL
Focused towards tangible, real experiences and
engaging your senses. These stores are opportunities
to feel the brand as much as you see it. Taking the
experience from selling to seduction.
Sensory
38FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Sensory Mast Bros, Brooklyn, NY
Perch, Atlanta, GA
39FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Sensory Hunter
Regent St, London, United Kingdom
40FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Sensory Bunulu by Little
Florida, United States
Seeking the attention of customers by disrupting their
journey. Offering shoppers unexpected delight
through powerful digital signage, an engaging scent,
contrasting color, humor or bold architectural forms -
to be memorable.
Disruptive
42FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Disruptive Kith
Brooklyn, New York, United States
43FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Gentle Monster,
Busan, Korea (shown above). 79 Grand Street, New York (recently opened).
Busan Flagship Store
78-1, Gwangbok-Ro, Jung-Gu, Korea
The Kitchen (Pop-Up)
Sins Gansu-Gil, Seoul, Korea
Disruptive Gentle Monster
Korea & United States
44FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Disruptive Samsung 837
New York, United States
Future of Retail: Personal
46FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
A growing appetite for retail with a more culturally enriching, harder-to-come-by,
experiential accent. Customers want an authentic story - they are searching for
meaning and greater depth to brands and a curated product selection.
Enriched
Seeking the attention of customers by disrupting their journey. Offering shoppers
unexpected delight through powerful digital signage, an engaging scent, contrasting
color, humor or bold architectural forms - to be memorable.
Disruptive
Focused towards tangible, real experiences and engaging your senses. These stores
are opportunities to feel the brand as much as you see it. Taking the experience from
selling to seduction.
Sensory
To create a meaningful relationship with your customer we need to engage with then
on a personal level - making your offer feel tailor made for each of them. Brands are
transforming their stores from selling spaces into creative hubs.
Bespoke
The physical store remains a key for experiential, communal brand experiences –
spurring sales across other channels. Offering a localized experience for staff &
customers providing a sense of ownership and belonging in the neighborhood.
Social
Summary
Design for event based
happenings influenced by the
internet of things calling for more
adaptive architecture.
48FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
WithMe
Chicago, United StatesInternet of Things Target OpenHouse
San Francisco
Retail will need to include an
array of physical & non-physical
diverse formats.
50FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Test Labs IKEA Space 10
Stockholm, Sweden
Focus on factors that support
human health and well-being
in buildings that lead to a
positive outcome.
52FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Salutogenics Symantec Corporate Campus by Little
Mountain View, Northern California
A transformation of the retail journey,
slow stores will offer an antidote to
many consumers’ hyper-connected,
over-stimulated lives.
54FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Slow Stores Beauty Brands, 152 Elizabeth Street & Tokyo Bike
Multiple Locations
Transending transactions where the
true value and investment is time. A
collaboration between retailer that
creates a unique exchange.
56FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM
Re:Think The Inutilious Retailer
New York, United States
We share in common a passion for design
and the skill to craft memorable experiences.
www.slideshare.net/JFarnell
Thank you.
Cover Credit: “Hipster (Emoji): This emoji indicates the presence
of a typical 20-to-30 year-old with a 1920s-inspired haircut and
ocular degeneration (or simply its pretense) requiring thick, dark-
rimmed eyewear. A carefully groomed beard
suggests experiences such as a vintage-typewriter party or
being in a newly gentrified crackhouse-turned-artisan
speakeasy.
A word of caution: the prototypical hipster possesses no self-awareness, so this emoji is employed only in
reference to others. “
Source ‘Our own emojis, designed for life in Ottawa’ OttawaCitizen.com
by Bruce Deachman & Andrew King
BRANDEXPERIENCESTUDIO
BREAKTHROUGHIDEASTHATCREATEUNIQUEEXPERIENCES
RESULTS BEYOND ARCHITECTURE
www.LittleOnline.com
James Farnell RDI, MCSD, LEED
Creative Director, Brand Experience Studio, Little
International President, Retail Design Institute
Twitter: @FarnellJames
Instagram: @JamesFarnell
Email: JFarnell@LittleOnline.com

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Future of Retail: Personal

  • 1. PERSONAL ENGAGING RETAIL PRACTICES, INNOVATIONS AND EMERGING TRENDS THAT EMOTIONALLY CONNECT WITH THE CUSTOMER FUTURE OF RETAIL
  • 2. Identify emerging global retail trends by referencing benchmark projects that seek to connect with customers’ emotions and bring them closer to retailers’ brands. 

  • 4. Personalization is about understanding the customer’s needs to deliver a unique brand experience that’s customized for them.
  • 5. H Y P E R C O N N E C T E D
  • 6. H Y P E R D I S T R A C T E D
  • 8. R E : H U M A N I Z E
  • 9. 9FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Localized Tanner Goods, Aesop, Shinola Var. Downtown, United States
  • 10. M E A N I N G Experiences forge meaningful connections between shoppers & brands. Transcend transactions through storytelling and context.
  • 11. Customers want a story. They are searching for meaning and greater depth to the brands or products they choose. Se·mi·ot·ics
  • 12. 12FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Omni-Experience Shinola New York, United States
  • 13. “Computers and smart devices are among the greatest intellectual gifts ever created for man, but if not balanced with human contact, may offer little to develop ones heart.” Angela Ahrendts - Head of Retail, Apple
  • 16. B A K E R T W E E T
  • 17. Search for ways to implement change… to stay fresh in front of the customer while maintaining momentum in a rapidly changing world.
  • 18. M E M O R I E S Experiences forge meaningful connections between shoppers & brands. Transcend transactions through storytelling and context.
  • 19. Designers are exploring how to tap into customer emotions in a more methodical and considered manner.
  • 20. M O M E N T S “It's not about sweating and exercising. It’s about socializing and the freedom it represents”. 2013 1973
  • 22. A growing appetite for retail with a more culturally enriching, harder-to-come-by, experiential accent. Customers want an authentic story - they are searching for meaning and greater depth to brands and a curated product selection. Enriched
  • 23. 23FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Enriched Muji New York, United States
  • 24. 24FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Enriched Toms Shoes Cafe & Store Multiple Locations
  • 25. 25FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Enriched Nixon New York, United States
  • 27. To create a meaningful relationship with your customer we need to engage with them on a personal level - making your offer feel tailor made for each of them. Brands are transforming their stores from selling spaces into creative hubs. Bespoke
  • 28. 28FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Bespoke Stance New York, United States
  • 29. 29FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Bespoke Kit & Ace New York, United States
  • 30. 30FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Bespoke Polo Ralph Lauren, New York, United States
  • 32. The physical store remains a key for experiential, communal brand experiences – spurring sales across other channels. Offering a localized experience for staff & customers providing a sense of ownership and belonging in the neighborhood. Social
  • 33. 33FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Social Leroy Merlin Le Havre, France
  • 34. 34FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Social Apple Store Union Sq, San Francisco, United States
  • 35. 35FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Social Downtown Credo by Little Orlando, FL
  • 36. 36FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Social Downtown Credo by Little Orlando, FL
  • 37. Focused towards tangible, real experiences and engaging your senses. These stores are opportunities to feel the brand as much as you see it. Taking the experience from selling to seduction. Sensory
  • 38. 38FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Sensory Mast Bros, Brooklyn, NY Perch, Atlanta, GA
  • 39. 39FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Sensory Hunter Regent St, London, United Kingdom
  • 40. 40FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Sensory Bunulu by Little Florida, United States
  • 41. Seeking the attention of customers by disrupting their journey. Offering shoppers unexpected delight through powerful digital signage, an engaging scent, contrasting color, humor or bold architectural forms - to be memorable. Disruptive
  • 42. 42FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Disruptive Kith Brooklyn, New York, United States
  • 43. 43FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Gentle Monster, Busan, Korea (shown above). 79 Grand Street, New York (recently opened). Busan Flagship Store 78-1, Gwangbok-Ro, Jung-Gu, Korea The Kitchen (Pop-Up) Sins Gansu-Gil, Seoul, Korea Disruptive Gentle Monster Korea & United States
  • 44. 44FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Disruptive Samsung 837 New York, United States
  • 46. 46FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM A growing appetite for retail with a more culturally enriching, harder-to-come-by, experiential accent. Customers want an authentic story - they are searching for meaning and greater depth to brands and a curated product selection. Enriched Seeking the attention of customers by disrupting their journey. Offering shoppers unexpected delight through powerful digital signage, an engaging scent, contrasting color, humor or bold architectural forms - to be memorable. Disruptive Focused towards tangible, real experiences and engaging your senses. These stores are opportunities to feel the brand as much as you see it. Taking the experience from selling to seduction. Sensory To create a meaningful relationship with your customer we need to engage with then on a personal level - making your offer feel tailor made for each of them. Brands are transforming their stores from selling spaces into creative hubs. Bespoke The physical store remains a key for experiential, communal brand experiences – spurring sales across other channels. Offering a localized experience for staff & customers providing a sense of ownership and belonging in the neighborhood. Social Summary
  • 47. Design for event based happenings influenced by the internet of things calling for more adaptive architecture.
  • 48. 48FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM WithMe Chicago, United StatesInternet of Things Target OpenHouse San Francisco
  • 49. Retail will need to include an array of physical & non-physical diverse formats.
  • 50. 50FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Test Labs IKEA Space 10 Stockholm, Sweden
  • 51. Focus on factors that support human health and well-being in buildings that lead to a positive outcome.
  • 52. 52FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Salutogenics Symantec Corporate Campus by Little Mountain View, Northern California
  • 53. A transformation of the retail journey, slow stores will offer an antidote to many consumers’ hyper-connected, over-stimulated lives.
  • 54. 54FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Slow Stores Beauty Brands, 152 Elizabeth Street & Tokyo Bike Multiple Locations
  • 55. Transending transactions where the true value and investment is time. A collaboration between retailer that creates a unique exchange.
  • 56. 56FUTURE OF RETAIL | PERSONAL | 19.05.16 © LITTLE 2016 WWW.LITTLEONLINE.COM Re:Think The Inutilious Retailer New York, United States
  • 57. We share in common a passion for design and the skill to craft memorable experiences. www.slideshare.net/JFarnell Thank you.
  • 58. Cover Credit: “Hipster (Emoji): This emoji indicates the presence of a typical 20-to-30 year-old with a 1920s-inspired haircut and ocular degeneration (or simply its pretense) requiring thick, dark- rimmed eyewear. A carefully groomed beard suggests experiences such as a vintage-typewriter party or being in a newly gentrified crackhouse-turned-artisan speakeasy. A word of caution: the prototypical hipster possesses no self-awareness, so this emoji is employed only in reference to others. “ Source ‘Our own emojis, designed for life in Ottawa’ OttawaCitizen.com by Bruce Deachman & Andrew King
  • 59. BRANDEXPERIENCESTUDIO BREAKTHROUGHIDEASTHATCREATEUNIQUEEXPERIENCES RESULTS BEYOND ARCHITECTURE www.LittleOnline.com James Farnell RDI, MCSD, LEED Creative Director, Brand Experience Studio, Little International President, Retail Design Institute Twitter: @FarnellJames Instagram: @JamesFarnell Email: JFarnell@LittleOnline.com