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There is no doubt that businesses must embrace social media. Audiences are already relying increasingly on social media as their primary source of news and information about brands and businesses.
Here comes “storytelling” as the one of the big challenges for brands: creating engaging video content. Most brands are not used to be journalists or publishers. Brands are simply not publishers. They have to adapt quickly and transform their marketing department into a publishing department or make strategic partnership with a trusted supplier who can bring the storytelling skills and come up with the big ideas, bring the tools to disseminate engaging content with an intimate knowledge of the social space.
Story7 specialises in high end, yet cost-effective video content. We are in a period of massive acceleration of online video and it is there to stay. As video technologies become more widely deployed in the corporate sector, the scope of integrating online video as the leading vector in your business communication strategy continues to expand. Internally and externally.