Facebook has quickly grown in popularity as a way of
communicating socially, but in recent times it has developed further
to become the world’s most influential Social Media site for
consumers. You could say that having a credible presence on
Facebook is even more important than a website presence, if you
want to generate new leads and build valuable relationships with
There really is no better time than now to revitalise your business
with this amazing marketing tool. So where exactly is a good place
to start? The first thing to do is make sure you understand
Facebook and how it benefits businesses and consumers. Some of
the main benefits of marketing on Facebook are...
You can instantly let people know about special offers, new
products, competitions or interesting topics with one short post, as
well as reach a large network of people:
▪ Friends and family
▪ People who have joined or ‘Liked’ your Facebook page
▪ Friends of people who have joined your Facebook page, who can
be notified of your actions
▪ Any Facebook users who match your target audience’s
demographics, interests etc. (if you use Facebook Advertising)
Setting up a Facebook page for your business is free of charge
with very little marketing costs in the long run. In return you will
reach a huge number of potential prospects. In December 2013
Facebook reported 1.23 BILLION active users on the site – that’s
plenty of potential customers even for small niche businesses!
Instead of spending months devising an expensive, complicated
marketing campaign using a number of promotional methods, you
can simply create a business Facebook page and get networking.
Once you know who to target and how to do it, you will save loads
of time by sending out quick posts at set times every day/week.
Build a community and a following
Facebook marketing is all about interacting with people to turn
them into leads and paying customers. ‘Like’ and comment on
other related pages to build a presence, invite people to join your
page/group then post relevant information and offers that they will
find useful and entertaining. This sense of community is great for
attracting more loyal, profitable customers and ROI.
Facebook is constantly looking for ways to provide better cost
effectiveness, speed and business/customer experience. Here are
some things that have proven to boost Facebook marketing
Once you have set up a business Facebook page you can keep
track of your posts’ marketing performance through Facebook
Insights. It shows analytical data about users and interactions, so
that you can make quick changes.
There’s a wealth of apps to buy on Facebook that let you
customise the layout and capabilities of your business marketing
page. Use them to add more content to your Info tab, offer
coupons, create polls and much more. Apps significantly improve
the professional look and feel of your page.
You can advertise your business page to friends of your fans using
Facebook Sponsored Stories. Your advert or ‘story’ will include an
endorsement from the mutual friend who ‘Likes’ your page to boost
your credibility. This is a fantastic way to build a presence on
Facebook in close communities.
This feature lets you reward fans when they visit your business
location, using data from Facebook Places. When a reward is
given, all of that person’s friends will be notified of the visit. This is
a great promotional tool for building a presence.
For more information on Facebook marketing read the blog article here -