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Getting Started With Facebook Marketing

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Are you struggling with your Facebook Marketing? Have a read through our slideshow presentation to get started.

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Getting Started With Facebook Marketing

  1. 1. How to Get Started With Facebook Marketing
  2. 2. Facebook has quickly grown in popularity as a way of communicating socially, but in recent times it has developed further to become the world’s most influential Social Media site for consumers. You could say that having a credible presence on Facebook is even more important than a website presence, if you want to generate new leads and build valuable relationships with your customers. There really is no better time than now to revitalise your business with this amazing marketing tool. So where exactly is a good place to start? The first thing to do is make sure you understand Facebook and how it benefits businesses and consumers. Some of the main benefits of marketing on Facebook are...
  3. 3. Speed You can instantly let people know about special offers, new products, competitions or interesting topics with one short post, as well as reach a large network of people: ▪ Friends and family ▪ People who have joined or ‘Liked’ your Facebook page ▪ Friends of people who have joined your Facebook page, who can be notified of your actions ▪ Any Facebook users who match your target audience’s demographics, interests etc. (if you use Facebook Advertising)
  4. 4. Cost effectiveness Setting up a Facebook page for your business is free of charge with very little marketing costs in the long run. In return you will reach a huge number of potential prospects. In December 2013 Facebook reported 1.23 BILLION active users on the site – that’s plenty of potential customers even for small niche businesses! Time effective Instead of spending months devising an expensive, complicated marketing campaign using a number of promotional methods, you can simply create a business Facebook page and get networking. Once you know who to target and how to do it, you will save loads of time by sending out quick posts at set times every day/week.
  5. 5. Build a community and a following Facebook marketing is all about interacting with people to turn them into leads and paying customers. ‘Like’ and comment on other related pages to build a presence, invite people to join your page/group then post relevant information and offers that they will find useful and entertaining. This sense of community is great for attracting more loyal, profitable customers and ROI. Facebook is constantly looking for ways to provide better cost effectiveness, speed and business/customer experience. Here are some things that have proven to boost Facebook marketing effectiveness:
  6. 6. Facebook Insights Once you have set up a business Facebook page you can keep track of your posts’ marketing performance through Facebook Insights. It shows analytical data about users and interactions, so that you can make quick changes. Page customisation There’s a wealth of apps to buy on Facebook that let you customise the layout and capabilities of your business marketing page. Use them to add more content to your Info tab, offer coupons, create polls and much more. Apps significantly improve the professional look and feel of your page.
  7. 7. Sponsored stories You can advertise your business page to friends of your fans using Facebook Sponsored Stories. Your advert or ‘story’ will include an endorsement from the mutual friend who ‘Likes’ your page to boost your credibility. This is a fantastic way to build a presence on Facebook in close communities. Facebook Deals This feature lets you reward fans when they visit your business location, using data from Facebook Places. When a reward is given, all of that person’s friends will be notified of the visit. This is a great promotional tool for building a presence.
  8. 8. For more information on Facebook marketing read the blog article here - http://blog.jdrgroup.co.uk/digital-prosperity-blog/how-to-get-started-with-facebook-marketing

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